American Honda Reports April Sales Increase of 5.7 Percent

Honda Division sales rise 5.9 percent on record CR-V, Fit and Insight sales

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May 03, 2011, 02:04 ET

TORRANCE, Calif., May 3, 2011 /PRNewswire/ -- American Honda Motor Co., Inc., posted April sales of 124,799, an increase of 5.7 percent based on the daily selling rate* compared to April 2010 results of 113,697, the company announced today. American Honda year-to-date sales of 432,777 represent an increase of 14.6 percent based on the daily selling rate*.

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Record-breaking April sales of the CR-V, Fit and Insight pushed April sales of the Honda Division monthly sales to 113,195, an increase of 5.9 percent versus April 2010. The CR-V crossover utility vehicle was up 25.3 percent for the month to an April record of 21,683. Sales of the sub-compact Fit increased by 66.3 percent to an April record of 8,116 and the Insight hybrid increased by 35.4 percent to an April record of 2,644 units. Sales of Honda cars increased 6.7 percent overall for the month to 67,536, with Accord and Civic selling 30,310 and 26,777, respectively, for April.

"Honda had another very strong month led by Accord, Civic and CR-V. In fact, sales of the versatile and refined Honda CR-V, America’s best-selling SUV, broke records for the third consecutive month," said John Mendel, executive vice president of sales for American Honda. “While our current dealer supply of vehicles remains adequate, we know that production constraints may start to affect sales into the summer months. However, we are working closely with our dealers, and together we are committed to continue our focus to support the needs of our customers.”

Acura Division April 2011 sales increased 4.2 percent to 11,604 compared to April 2010. The MDX luxury sport utility vehicle led the division with sales of 3,912, an increase of 1.4 percent over April 2010.

*The daily selling rate (DSR) is calculated with 27 days for April 2011 and 26 days for 2010. Year-to-date, the DSR is calculated with 102 days for 2011, versus 100 days for 2010. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For April 2011
	Month-to-Date			Year-to-Date
	April	April	DSR**	April	April	DSR**
	2011	2010	% Chg.	2011	2010	% Chg.
American Honda Total	124,799	113,697	5.7%	432,777	370,109	14.6%
Total Car Sales	73,709	66,547	6.7%	246,176	216,789	11.3%
Total Truck Sales	51,090	47,150	4.3%	186,601	153,320	19.3%
Honda Total Car Sales	67,536	60,944	6.7%	223,897	195,468	12.3%
Honda Total Truck Sales	45,659	42,034	4.6%	165,908	136,129	19.5%
Acura Total Car Sales	6,173	5,603	6.1%	22,279	21,321	2.4%
Acura Total Truck Sales	5,431	5,116	2.2%	20,693	17,191	18.0%
Domestic Car Sales *	57,293	56,564	-2.5%	194,863	182,788	4.5%
Honda Division	54,406	53,722	-2.5%	183,942	171,633	5.1%
Acura Division	2,887	2,842	-2.2%	10,921	11,155	-4.0%
Domestic Truck Sales *	47,619	47,010	-2.5%	170,162	152,358	9.5%
Honda Division	42,188	41,894	-3.0%	149,469	135,167	8.4%
Acura Division	5,431	5,116	2.2%	20,693	17,191	18.0%
Import Car Sales	16,416	9,983	58.3%	51,313	34,001	48.0%
Honda Division	13,130	7,222	75.1%	39,955	23,835	64.3%
Acura Division	3,286	2,761	14.6%	11,358	10,166	9.5%
Import Truck Sales	3,471	140	2287.5%	16,439	962	1575.3%
Honda Division	3,471	140	2287.5%	16,439	962	1575.3%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	113,195	102,978	5.9%	389,805	331,597	15.2%
Fit	8,116	4,699	66.3%	23,585	14,991	54.2%
Accord *	30,310	31,766	-8.1%	101,854	104,101	-4.1%
Memo: Accord Crosstour***	2,130	2,455	-16.5%	7,479	9,211	-20.4%
Civic *	26,777	25,042	3.0%	91,745	78,669	14.3%
Memo: Civic Hybrid	121	621	-81.2%	1,747	1,799	-4.8%
S2000	0	12		1	56	-98.2%
Insight	2,644	1,880	35.4%	8,702	6,853	24.5%
CR-Z	1,819	0		5,489	0
FCX Clarity	0	0		0	9
Odyssey *	9,954	10,628	-9.8%	36,306	33,613	5.9%
Pilot *	9,488	9,322	-2.0%	34,023	31,291	6.6%
CR-V *	21,683	16,661	25.3%	79,116	53,009	46.3%
Element *	1,452	1,236	13.1%	5,058	4,137	19.9%
Ridgeline	952	1,732	-47.1%	3,926	4,868	-20.9%
Acura Division Total	11,604	10,719	4.2%	42,972	38,512	9.4%
TL *	2,887	2,842	-2.2%	10,921	11,155	-4.0%
TSX	3,105	2,607	14.7%	10,650	9,608	8.7%
Memo: TSX Wagon	365	0		1,341	0
RL	181	154	13.2%	708	558	24.4%
MDX *	3,912	3,714	1.4%	14,997	12,619	16.5%
ZDX *	176	234	-27.6%	719	829	-15.0%
RDX *	1,343	1,168	10.7%	4,977	3,743	30.4%
Selling Days	27	26		102	100
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.