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American Honda Reports May Sales Results

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsFoto/) (PRNewsFoto/)

News provided by

American Honda Motor Co., Inc.

Jun 01, 2011, 01:51 ET

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TORRANCE, Calif., June 1, 2011 /PRNewswire/ -- American Honda Motor Co., Inc., posted May sales of 90,773, a decrease of 16.1 percent based on the daily selling rate* compared to May 2010 results the company announced today. American Honda year-to-date sales of 523,550 represent an increase of 7.4 percent compared to last year.

(Logo:  http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

Honda Division May 2011 sales were 81,773, a decrease of 16.0 percent versus May 2010. The all-new, redesigned Odyssey minivan posted sales of 9,428, an increase of 5.5 percent. The Fit posted an increase of 46.3 percent with sales of 5,921. Civic led the division with sales of 18,341. Accord reported sales of 18,185 units for the month. The CR-V posted May sales of 16,307.

"May sales are on par with what we expected due to the lingering effects of parts and production shortages resulting from the devastating March 11 earthquake in Japan," said John Mendel, executive vice president of sales for American Honda. "We are confident that sales will rebound as our North American plants reach 100-percent production capacity for most models in August."

Acura Division posted May sales of 9,000 units, a decrease of 17.1 percent from the same period last year. The MDX luxury sport utility vehicle led the division with sales of 3,824, an increase of 1.9 percent over May 2010.

*The daily selling rate (DSR) is calculated with 24 days for May 2011 and 26 days for 2010. Year-to-date, the DSR is calculated with 126 days for 2011 and 2010. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For May 2011


Month-to-Date

Year-to-Date


May

May

DSR**

May

May

DSR**


2011

2010

% Chg.

2011

2010

% Chg.

American Honda Total

90,773

117,173

-16.1%

523,550

487,282

7.4%

  Total Car Sales

48,278

68,481

-23.6%

294,454

285,270

3.2%

  Total Truck Sales

42,495

48,692

-5.5%

229,096

202,012

13.4%

     Honda Total Car Sales

44,272

62,597

-23.4%

268,169

258,065

3.9%

     Honda Total Truck Sales

37,501

42,810

-5.1%

203,409

178,939

13.7%

     Acura Total Car Sales

4,006

5,884

-26.2%

26,285

27,205

-3.4%

     Acura Total Truck Sales

4,994

5,882

-8.0%

25,687

23,073

11.3%

Domestic Car Sales *

35,268

58,491

-34.7%

230,131

241,279

-4.6%

  Honda Division

33,071

55,566

-35.5%

217,013

227,199

-4.5%

  Acura Division

2,197

2,925

-18.6%

13,118

14,080

-6.8%

Domestic Truck Sales *

40,585

47,266

-7.0%

210,747

199,624

5.6%

  Honda Division

35,591

41,384

-6.8%

185,060

176,551

4.8%

  Acura Division

4,994

5,882

-8.0%

25,687

23,073

11.3%

Import Car Sales

13,010

9,990

41.1%

64,323

43,991

46.2%

  Honda Division

11,201

7,031

72.6%

51,156

30,866

65.7%

  Acura Division

1,809

2,959

-33.8%

13,167

13,125

0.3%

Import Truck Sales

1,910

1,426

45.1%

18,349

2,388

668.4%

  Honda Division

1,910

1,426

45.1%

18,349

2,388

668.4%

MODEL BREAKOUTS BY DIVISION







Honda Division Total

81,773

105,407

-16.0%

471,578

437,004

7.9%

   Fit

5,921

4,383

46.3%

29,506

19,374

52.3%

  Accord *

18,185

30,077

-34.5%

120,039

134,178

-10.5%

    Memo:  Accord Crosstour***

1,167

2,242

-43.6%

8,646

11,453

-24.5%

  Civic *

18,341

28,458

-30.2%

110,086

107,127

2.8%

    Memo:  Civic Hybrid

268

717

-59.5%

2,015

2,516

-19.9%

  S2000

0

8


1

64

-98.4%

  Insight

1,435

1,913

-18.7%

10,137

8,766

15.6%

  CR-Z

1,557

0


7,046

0


  FCX Clarity

0

0


0

9


  Odyssey  *

9,428

9,683

5.5%

45,734

43,296

5.6%

  Pilot *

8,560

9,834

-5.7%

42,583

41,125

3.5%

  CR-V *

16,307

17,820

-0.9%

95,423

70,829

34.7%

  Element *

1,367

1,378

7.5%

6,425

5,515

16.5%

  Ridgeline

672

1,853

-60.7%

4,598

6,721

-31.6%

Acura Division Total

9,000

11,766

-17.1%

51,972

50,278

3.4%

  TL *

2,197

2,925

-18.6%

13,118

14,080

-6.8%

  TSX

1,751

2,808

-32.4%

12,401

12,416

-0.1%

    Memo:  TSX Wagon

194

0


1,535

0


  RL

58

151

-58.4%

766

709

8.0%

  MDX *

3,824

4,064

1.9%

18,821

16,683

12.8%

  ZDX *

128

305

-54.5%

847

1,134

-25.3%

  RDX  *

1,042

1,513

-25.4%

6,019

5,256

14.5%

Selling Days

24

26


126

126


  *  Honda and Acura vehicles are made of domestic & global sourced parts.  Accord includes Crosstour, Hybrid.

**  Daily Selling Rate

*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.

SOURCE American Honda Motor Co., Inc.

21%

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