American Honda Reports September Sales

Honda trucks post 7.0 percent increase

Oct 03, 2011, 13:49 ET from American Honda Motor Co., Inc.

TORRANCE, Calif., Oct. 3, 2011 /PRNewswire/ -- American Honda Motor Co., Inc., posted September sales of 89,532 vehicles, a decrease of 8.0 percent, the company announced today. American Honda year-to-date sales reached 859,797, down 6.2 percent versus last year, based on the daily selling rate*.

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Honda Division posted September sales of 79,522, a drop of 8.2 percent versus September 2010. Honda trucks posted sales of 41,375, an increase of 7.0 percent due to strong sales of the CR-V, Pilot and Odyssey. The CR-V was the top-selling model for September, with sales of 19,604, up 9.5 percent. The Pilot posted a sales increase of 27.9 percent on sales of 10,306. The Accord recorded sales of 18,639, down 13.8 percent and the Civic, which is nearing full production, posted monthly sales of 13,724, down 26.4 percent.

“Our U.S. manufacturing facilities are finally up to full production and the results are starting to show with increased CR-V, Pilot and Odyssey sales,” said John Mendel, American Honda executive vice president of sales. "Truckloads of new vehicles began arriving the last week of September and shoppers can now feel more confident that they will find what they want at their local Honda dealer."

Acura Division recorded September sales of 10,010, a decrease of 6.6 percent versus September 2010, and year-to-date sales of 89,146, down 7.9 percent. The TSX was the top-selling Acura model for the month with record September sales of 3,112 up 37.9 percent.

*The daily selling rate (DSR) is calculated with 25 days for September 2011 and 25 days for September 2010. Year-to-date DSR is calculated with 229 days for 2011 and 228 days for 2010. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For September 2011


Month-to-Date

Year-to-Date


September

September

DSR**

September

September

DSR**


2011

2010

% Chg.

2011

2010

% Chg.

American Honda Total

89,532

97,361

-8.0%

859,797

912,436

-6.2%

  Total Car Sales

43,809

52,979

-17.3%

465,740

521,506

-11.1%

  Total Truck Sales

45,723

44,382

3.0%

394,057

390,930

0.4%

     Honda Total Car Sales

38,147

47,969

-20.5%

420,160

471,885

-11.4%

     Honda Total Truck Sales

41,375

38,672

7.0%

350,491

344,163

1.4%

     Acura Total Car Sales

5,662

5,010

13.0%

45,580

49,621

-8.5%

     Acura Total Truck Sales

4,348

5,710

-23.9%

43,566

46,767

-7.3%

Domestic Car Sales *

34,556

42,103

-17.9%

364,630

433,091

-16.2%

  Honda Division

32,049

39,589

-19.0%

341,750

407,790

-16.6%

  Acura Division

2,507

2,514

-0.3%

22,880

25,301

-10.0%

Domestic Truck Sales *

40,626

39,981

1.6%

363,329

370,762

-2.4%

  Honda Division

36,278

34,271

5.9%

319,763

323,995

-1.7%

  Acura Division

4,348

5,710

-23.9%

43,566

46,767

-7.3%

Import Car Sales

9,253

10,876

-14.9%

101,110

88,415

13.9%

  Honda Division

6,098

8,380

-27.2%

78,410

64,095

21.8%

  Acura Division

3,155

2,496

26.4%

22,700

24,320

-7.1%

Import Truck Sales

5,097

4,401

15.8%

30,728

20,168

51.7%

  Honda Division

5,097

4,401

15.8%

30,728

20,168

51.7%

MODEL BREAKOUTS BY DIVISION







Honda Division Total

79,522

86,641

-8.2%

770,651

816,048

-6.0%

   Fit

4,734

4,792

-1.2%

47,968

40,936

16.7%

  Accord *

18,639

21,620

-13.8%

181,014

214,827

-16.1%

  Civic *

13,724

18,637

-26.4%

167,384

198,272

-15.9%

    Memo:  Civic Hybrid

305

667

-54.3%

3,155

5,156

-39.1%

  S2000

0

3

-100.0%

3

84

-96.4%

  Insight

512

1,679

-69.5%

13,618

15,824

-14.3%

  CR-Z

537

1,236

-56.6%

10,172

1,930

424.7%

  FCX Clarity

1

2

-50.0%

1

12

-91.7%

  Odyssey  *

8,818

7,691

14.7%

76,021

79,275

-4.5%

  Crosstour

1,148

2,507

-54.2%

14,088

20,804

-32.6%

  Pilot *

10,306

8,059

27.9%

81,703

76,224

6.7%

  CR-V *

19,604

17,907

9.5%

161,035

144,286

11.1%

  Element *

799

1,125

-29.0%

11,168

10,871

2.3%

  Ridgeline

700

1,383

-49.4%

6,476

12,703

-49.2%

Acura Division Total

10,010

10,720

-6.6%

89,146

96,388

-7.9%

  TL *

2,507

2,514

-0.3%

22,880

25,301

-10.0%

  TSX

3,112

2,256

37.9%

21,721

22,843

-5.3%

    Memo:  TSX Wagon

261

0

0

2,432

0

0

  RL

43

240

-82.1%

979

1,477

-34.0%

  MDX *

2,925

4,077

-28.3%

31,684

33,187

-4.9%

  ZDX *

87

251

-65.3%

1,220

2,656

-54.3%

  RDX  *

1,336

1,382

-3.3%

10,662

10,924

-2.8%

Selling Days

25

25


229

228


  *  Honda and Acura vehicles are made of domestic & global sourced parts.  




**  Daily Selling Rate









SOURCE American Honda Motor Co., Inc.



RELATED LINKS

http://www.honda.com