American Honda Sales Continue Recovery, Despite Inventory Issues and COVID-19 Business Challenges

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Steady sales reflect good demand while variable supplies limit potential

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Jul 01, 2020, 16:26 ET

American Honda announced June/Q2 sales results today. Acura June sales virtually matched the same month in 2019, with an especially good performance from RDX which gained 11 percent for the month.

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsfoto/American Honda Motor Co., Inc.)

TORRANCE, Calif., July 1, 2020 /PRNewswire/ --

	American Honda			Honda			Acura
	Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
Q2	293,502	122,665	170,837	27,458	6,828	20,630	266,044	115,837	150,207
	-27.9%	-34.5%	-22.3%	-26.5%	-33.8%	-23.8%	-28.1%	-34.5%	-22.1%
	Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
June	114,774	45,886	68,888	12,071	2,684	9,387	102,703	43,202	59,501
	-15.5%	-25.9%	-6.9%	-0.6%	-15.9%	4.8%	-17%	-26.4%	-8.5%

"We've returned to business with April to June sales stronger than we could have expected, with the pace of recovery accelerating in the second half of the quarter," said Dave Gardner, executive vice president of Auto Sales at American Honda Motor Co., Inc. "We're running a bit lean on inventory, but our dealers have been remarkably nimble in adapting to one of the greatest challenges our industry has ever seen and our production team is working extra days this week to supply our customers. Now, we anxiously anticipate the arrival of the all-new Acura TLX to bring some real excitement to Acura showrooms."

American Honda COVID-19 Support: The Honda and Acura brands are offering select and eligible first responders and healthcare professionals a $1,000 discount on new vehicles financed or leased through Honda Financial Services or Acura Financial Services through July 6.

HONDA		BRAND REPORT
Sales Highlights		Notes
June sales continued the recovery that started in May, though supply issues limited sales potential on several fronts. Still, truck sales came within 8.5% of June 2019. Pilot sales topped June 2019, rising 4.7% on sales of 12,128 units. CR-V posted a solid performance with sales of 26,488 vehicles. Civic continues to lead the industry in passenger car retail sales in 2020, strengthened by sales of 23,260 units in June.		Honda ranks #1 in America with the highest fleet average fuel economy and lowest CO₂ emissions of any full-line automaker.

ACURA	BRAND REPORT
Sales Highlights		Notes
Acura sales returned to a normal pace in June, virtually equaling the previous June sales with trucks leading the way. Acura truck sales climbed a total of 4.8% in June. RDX had its strongest sales month since December, gaining 11.1% over June 2019 on sales of 5,410 units. MDX deliveries reached 3,977 for the month, also its best sales result since December		The all-new 2021 Acura TLX arrives early this fall as the brand's quickest, best-handling and most well-appointed sedan in the brand's 35-year history. The new model debuted digitally on May 28^th and was received enthusiastically by dealers and prospective customers.

	American Honda Vehicle Sales for June 2020
					Month-to-Date					Year-to-Date
					June 2020	June 2019	DSR** % Change		MoM % Change	June 2020	June 2019	DSR** % Change	YoY % Change
	American Honda Total				114,774	135,901	-12.2%		-15.5%	592,287	776,995	-23.8%	-23.8%
	Total Car Sales				45,886	61,899	-22.9%		-25.9%	254,510	356,310	-28.6%	-28.6%
	Total Truck Sales				68,888	74,002	-3.2%		-6.9%	337,777	420,685	-19.7%	-19.7%
	Honda			Total Car Sales	43,202	58,706	-23.5%		-26.4%	239,244	335,358	-28.7%	-28.7%
	Honda			Total Truck Sales	59,501	65,047	-4.9%		-8.5%	297,053	367,870	-19.3%	-19.3%
	Acura			Total Car Sales	2,684	3,193	-12.6%		-15.9%	15,266	20,952	-27.1%	-27.1%
	Acura			Total Truck Sales	9,387	8,955	9.0%		4.8%	40,724	52,815	-22.9%	-22.9%
	* Total Domestic Car Sales				39,850	53,061	-21.9%		-24.9%	221,429	293,354	-24.5%	-24.5%
			Honda Division		37,292	49,918	-22.3%		-25.3%	206,565	273,075	-24.4%	-24.4%
			Acura Division		2,558	3,143	-15.4%		-18.6%	14,864	20,279	-26.7%	-26.7%
	* Total Domestic Truck Sales				68,861	72,419	-1.1%		-4.9%	337,162	405,307	-16.8%	-16.8%
			Honda Division		59,474	63,464	-2.5%		-6.3%	296,438	352,492	-15.9%	-15.9%
			Acura Division		9,387	8,955	9.0%		4.8%	40,724	52,815	-22.9%	-22.9%
	Total Import Car Sales				6,036	8,838	-29.0%		-31.7%	33,081	62,956	-47.5%	-47.5%
			Honda Division		5,910	8,788	-30.1%		-32.7%	32,679	62,283	-47.5%	-47.5%
			Acura Division		126	50	162.1%		152.0%	402	673	-40.3%	-40.3%
	Total Import Truck Sales				27	1,583	-98.2%		-98.3%	615	15,378	-96.0%	-96.0%
			Honda Division		27	1,583	-98.2%		-98.3%	615	15,378	-96.0%	-96.0%
			Acura Division		0	0	0.0%		0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				102,703	123,753		-13.7%	-17.0%	536,297	703,228	-23.7%	-23.7%
		ACCORD			15,409	21,893		-26.8%	-29.6%	88,754	129,435	-31.4%	-31.4%
		CIVIC			23,260	29,751		-18.7%	-21.8%	127,858	169,172	-24.4%	-24.4%
		CLARITY			187	1,092		-82.2%	-82.9%	1,780	7,045	-74.7%	-74.7%
		CR-Z			0	0		0.0%	0.0%	1	2	-50.0%	-50.0%
		FIT			2,923	3,603		-15.6%	-18.9%	13,887	17,156	-19.1%	-19.1%
		INSIGHT			1,423	2,367		-37.5%	-39.9%	6,964	12,548	-44.5%	-44.5%

		CR-V			26,488	30,427		-9.5%	-12.9%	138,898	176,944	-21.5%	-21.5%
		HR-V			7,512	7,693		1.6%	-2.4%	36,895	45,179	-18.3%	-18.3%
		ODYSSEY			7,946	9,202		-10.2%	-13.6%	35,917	47,500	-24.4%	-24.4%
		PASSPORT			3,060	3,385		-6.0%	-9.6%	16,023	14,540	10.2%	10.2%
		PILOT			12,128	11,579		8.9%	4.7%	54,815	68,452	-19.9%	-19.9%
		RIDGELINE			2,367	2,761		-10.8%	-14.3%	14,505	15,255	-4.9%	-4.9%

	Acura Division Total				12,071	12,148		3.3%	-0.6%	55,990	73,767	-24.1%	-24.1%
		ILX			1,109	1,312		-12.1%	-15.5%	5,395	6,956	-22.4%	-22.4%
		NSX			10	19		-45.3%	-47.4%	55	151	-63.6%	-63.6%
		RLX / RL			126	50		162.1%	152.0%	402	673	-40.3%	-40.3%
		TLX			1,439	1,812		-17.4%	-20.6%	9,414	13,172	-28.5%	-28.5%

		MDX			3,977	4,087		1.2%	-2.7%	17,974	22,634	-20.6%	-20.6%
		RDX			5,410	4,868		15.6%	11.1%	22,750	30,181	-24.6%	-24.6%

	Selling Days				25	26				153	153
	**** Electrified Vehicles				5,086	5,800		-8.8%	-12.3%	21,995	32,437	-32.2%	-32.2%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.