American Student Assistance Announces New Career Readiness Partners for Its Award-Winning, Free EvolveMe Career Experimentation and Skill-Building Platform for Teens

BOSTON, Oct. 15, 2025 /PRNewswire/ -- American Student Assistance^® (ASA), a national nonprofit changing the way kids learn about careers and prepare for their futures, today announced the expansion of its award-winning, free EvolveMe^® partner ecosystem, which now includes Urban Institute and Hope Street Group. In addition, new success stories and case studies featuring GoEducate, Get Schooled, Emotional Theater, STEAM the Streets, and Skillsgapp, demonstrate how young people are engaging with career readiness tasks that position them for future success. Launched in 2023, EvolveMe is a skill-building and career experimentation platform that incentivizes young people to take actions that advance their career interests. The digital experience gives more than two million teens access to robust career experimentation activities powered by innovative partner organizations.

"With a completion rate above 80 percent across more than 100 career readiness activities powered by innovative partners, EvolveMe demonstrates that young people are interested in opportunities to explore and test and try careers beyond the classroom. Doing so prepares them to make informed, confident choices about what comes next after high school," said Julie Lammers, President and CEO, ASA.

New EvolveMe Partners

• Urban Institute is known for driving solutions that create lasting impact, and that now includes delivering an interactive game, Where Could Apprenticeship Take You? to EvolveMe as a new task for teens. With this interactive apprenticeship game, teens will walk in the shoes of a new apprentice learning the ropes and facing the day-to-day decisions that come with an apprenticeship. "Through our collaboration with American Student Assistance, we helped bring an interactive apprenticeship game to EvolveMe so teens can explore practical, day-to-day insights into what an apprenticeship is really like. It's a simple, engaging way to help young people discover how these experiences might align with their career interests. As a leader in apprenticeship research and a resource for apprenticeship sponsors, we're excited to see the impact of making this experience available to more teens," said Todd Greene, Vice President, Work, Education, and Labor Division at Urban Institute.
  
  
• Hope Street Group is an AI-native nonprofit creating a future where every high school student graduates future-ready, confident, capable, and connected by 2032. Its AI-powered FutureMe career exploration and guidance platform helps students build career decision-making self-efficacy, with 89 percent of students reporting that FutureMe helped them see their education as directly supporting their career aspirations. As David Ma, CEO at Hope Street, noted: "We're thrilled to partner with EvolveMe to bring career readiness to more students this year. When students understand how their education connects to their future, they stay engaged and persist. This school year, we're excited to launch new interactive quests with CTE educators— practical, AI-powered experiences that help students practice career-ready capabilities in high school. We invite CTE educators everywhere to join us in building a generation that's truly future-ready." 

Dive Deeper with EvolveMe

• GoEducate is a free and open marketplace with built-in, AI-powered career development tools that connect all learners and job seekers to career pathways, in-demand skills, and workforce opportunities. In 2025, GoEducate brought GoSurvey to EvolveMe, and then this back-to-school season, the organization asked a simple question: what happens when career discovery is effortless for students wherever they are? Read the Pathways Report and see What 4,967 Students Taught Us This Quarter About Career Discovery.
• Get Schooled is an all-digital nonprofit that supports young people in getting into college, finding first jobs, and succeeding in both. Get Schooled partnered with EvolveMe in 2024 to offer a suite of tasks that help teens. Learn more about how Get Schooled is leveraging artificial intelligence to support young people in this article, Powering Youth Jobs with AI.
• Emotional Theater provides emotional intelligence (EQ) training for teens. This dynamic program has quickly garnered attention, boasting an exceptional completion rate and delivering results that speak to its effectiveness. The approach not only gamifies emotional skill-building but also provides multiple disciplines of creative expression, ensuring that the learning process is both immersive and deeply impactful. These aren't just useful life skills — they are critical, foundational tools for success in both personal and professional spheres. Dig deeper into transformative educational experiences that speak directly to the evolving needs and aspirations of today's youth in this look at the voice of teens.
• STEAM the Streets is a force in the ecosystem of creating a more inclusive STEAM career pipeline. STEAM the Streets began partnering with EvolveMe in 2024, providing awareness of UI/UX Design, Marine Ecology, and Video Game Design through engaging videos and stories of diverse role models in those fields. See our impact with STEAM the Streets to help teens explore careers and build life skills through interactive online tasks.
• Skillsgapp is a rare hybrid of workforce development, youth marketing, community building, and award-winning Skillionaire Games, attracting teens to some of the fastest growing career sectors in the United States: Life Sciences, Healthcare, Advanced Manufacturing, and Cybersecurity/IT. By allowing students to try out different careers, many of which are under-promoted in schools, in an immersive, gamified environment, teens can learn what different jobs involve, gain visibility to salaries, and transparency to pathways to success. In this first in a series of three case studies, see How ASA and Skillionaire Games are Building our Next STEM Workforce with Rad Lab, a Skillionaire game on ASA's award-winning, career experimentation platform EvolveMe, that is introducing teens to high-demand careers in life sciences.

To learn more about how teens are preparing for the future through EvolveMe, read the case studies and success story featuring ProjectSet, Worktour, DeBruce Foundation, and UStrive.

About American Student Assistance^® (ASA)
American Student Assistance^® (ASA) is a national nonprofit at the forefront of changing the way kids learn about careers and prepare for their futures through access to career readiness information and experiences for all. ASA helps middle and high school students to know themselves—their strengths and their interests— and understand their education and career options so that they can make informed decisions. ASA fulfills its mission–in schools and beyond the classroom–by providing free digital experiences, including Futurescape^® and EvolveMe^®, directly to millions of students, and through advocacy, impact investing, research, thought leadership, and philanthropic support for educators, intermediaries, and others. ASA fosters a generation of confident, crisis-proof young people who are ready for whatever path comes next after high school. To learn more about ASA, visit www.asa.org/about-asa.

SOURCE American Student Assistance (ASA)