CHICAGO, Sept. 11, 2020 /PRNewswire/ -- This week marks six months of COVID-19 lockdowns. Americans, especially parents and women, are feeling its impact — at a time when kids are returning to school unlike any year in our history, according to new research from Finn Partners.
The research, conducted by Civis Analytics, looked at the emotional, behavioral, and relationship impact since COVID-19 was declared a global pandemic on March 11, 2020. What emotions have increased the most? Half of all Americans (50%) say anxiety, a third (32%) report more sadness, and one out of four say they're experiencing more fear (27%) and anger (25%), according to the report.
The emotional burden appears to be greatest for women, who report experiencing higher levels of anxiety compared to men (56% to 43%), sadness (36% to 27%), and fear (29% to 24%). And it's parents who report the greatest impact on their relationships and their behaviors.
Parents Impacted — And What They've Been Doing About It
Parents with kids at home appear to be bearing the brunt of the stress. The proportion of parents with children under 18 who say that their relationships with family are improving are roughly the same as those who say that these relationships are worsening. However, their relationships with nearly everyone else are worsening: friends (21% worsening compared to 16% improving); neighbors (17% vs 14%); co-workers (nearly 20% worsening compared to less than 10% improving).
They're also reporting some positive behaviors during the pandemic. Overall, 38% of Americans say they're spending more time outdoors with family and friends. The difference is more pronounced for parents living with children at home (50%) compared to adults without children at home (32%). And parents with kids 18 and under in the house report feeling more connected to their social networks (44% compared to 28% of non-parents). And finally, 45% of adults with children at home are exercising more compared to 28% of adults without.
"It's important to recognize the uncertainty Americans have been living with this year, and how anxiety stemming from COVID-19 can color all our usual emotions," says Dr. Catherine Belling, associate professor at Northwestern University Feinberg School of Medicine. "Still, it does appear from these results that parents in particular may be forced into finding positive ways of adapting, perhaps leading to healthier long-term changes."
Parents aren't the only ones exercising more. Two out of five (40%) of respondents under 35 years old report they are exercising more and feeling more fit. They also feel equally more connected to their social networks (40%).
Age Plays a Role in Emotional Drivers
The survey also delved into factors that may negatively impact emotions over the coming three months. Nearly two in 10 Americans (18%) reported that concerns about their own health and the government response to the pandemic could be the top factors to negatively impact their emotions over the next three months. After that, it was ongoing wearing of masks, concerns about job loss and continued social distancing (12% each), schools being online this fall (10%), and continued working from home (5%).
Age plays a significant role in responses, with seniors 65+ more likely to cite health (27%) and the government reaction (22%), compared to adults 18-34 (14% and 13%) and adults 35-49 (16% for each). And of course, remote schooling was cited as a major concern for 14% of Americans between 18 and 34 and for 12% between 35 and 49, which would impact many in this group as both parents and students.
Interestingly, working from home is the least concerning issue with only 5% percent of respondents reporting this as having the greatest negative impact on their emotions from a list of 10 possible options.
COVID's Toll on America's Mental Health is a survey conducted by Civis Analytic for Finn Partners, a global PR firm, which surveyed 3,552 respondents online between Friday, August 14 and Monday, August 17. For more information on the survey and topline findings, visit
About FINN Partners, Inc.
Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has more than quadrupled in size in eight years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company's record setting pace is a result of organic growth and integrating new companies and new people into the FINN world through a common philosophy. With almost 800 professionals, FINN provides clients with global access and capabilities in the U.S., Europe, and Asia. In addition, FINN provides its clients with access to top tier agencies around the world through its membership in the global network PROI. Headquartered in New York, FINN's other offices are located in Boston, Chicago, Detroit, Hong Kong, Fort Lauderdale, Frankfurt, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, Portland, San Francisco, Seattle, Shanghai, Singapore and Washington D.C. Find us at finnpartners.com and follow us on Twitter and Instagram at @finnpartners.
SOURCE FINN Partners