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APR nennt Konsolidierung von Medien, Kreativität und Produktion als bestimmenden Trend bei der Content-Erstellung im Bereich der Werbeproduktion für das Jahr 2020
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APR

Feb 13, 2020, 12:39 ET

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Jahresbericht von Advertising Production Resources (APR) zu Trends bei der Content-Erstellung zeigt Konvergenz von Medien, Kreativität und Produktion, Kundenkontrolle über Content und Distribution sowie Partnerschaften als signifikante Produktionstrends im kommenden Jahr

DENVER, 13. Februar 2020 /PRNewswire/ -- Advertising Production Resources (APR), ein auf die Optimierung der Werbeproduktion spezialisiertes Unternehmen, veröffentlichte seine jährlichen Top-Ten-Trends bei der Content-Erstellung für das Jahr 2020. Dieser Jahresbericht bietet Werbeprofis Einblick in die im Jahresverlauf zu erwartenden Tendenzen.

Zu den Top-Trends in diesem Jahr gehören die Konvergenz von Medien, Kreativität und Produktion, die Notwendigkeit von Partnerschaften in einem fragmentierten Umfeld für die Content-Erstellung, Transparenz und Kontrolle über alle Aspekte der Produktion fordernde Kunden sowie ein härterer Wettbewerb beim Talent- und Rechtemanagement. Auch im Aufstieg begriffen sind integrierter Content für Videospiele, virtuelle Produktion in Echtzeit, Bewältigung der Umweltauswirkungen der Produktion sowie die Stärkung von Vielfalt und Einbeziehung. Das bestimmende Thema im Zusammenhang mit diesen Trends ist die Notwendigkeit der Integration, Abkopplung und Operationalisierung des sich unaufhaltsam wandelnden Umfeldes, in dem Kreativ-Agenturen nicht mehr als Türsteher von Marketern fungieren.

„Es gibt kein Zurück mehr in die Zeit, in der die Produktion in Silos stattgefunden hat", sagte Jillian Gibbs, Gründerin und CEO von APR. „Die Wertschöpfung findet heute in den Übergangsbereichen statt, und zu den Gewinnern werden die Unternehmen zählen, die ein ganzheitlich verbundenes Ökosystem von sowohl firmeninternen als auch externen Ressourcen aufbauen, um das richtige Gleichgewicht zu schaffen und optimale Ergebnisse zu liefern."

Weitere Informationen über die von APR für das Jahr 2020 ermittelten Trends finden Sie hier.

Informationen zu APR
Advertising Production Resources (APR), ein weltweit tätiges Unternehmen mit Hauptsitz in Denver im US-Bundesstaat Colorado und Niederlassungen in New York City, London, Singapur und Detroit, bietet Beratung zur Optimierung von kreativen Produktionen an. Damit hilft das Unternehmen Marketingexperten bei der Bestimmung, wie ihr modernes Umfeld für kreative Produktionen aussehen sollte. APR verfügt über 200 Experten in 30 Ländern. Diese arbeiten mit globalen Marken, Agenturen und Zulieferern über sämtliche Content-Plattformen hinweg zusammen, so etwa bei Fernsehwerbespots, Online-Videos, Inhalten in sozialen Medien, Websites, Banner-Werbung, Apps, Inhalten auf Mobilgeräten, Print und Fotos, Experiential-Marketing und Veranstaltungen. Weitere Informationen erhalten Sie unter http://www.aprco.com/

Related Links

https://www.aprco.com

SOURCE APR

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