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La consolidación de medios, creatividad y producción es para APR la tendencia n.º 1 de creación de contenidos de 2020
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APR

Feb 13, 2020, 17:16 ET

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- APR cita la consolidación de medios, creatividad y producción como la tendencia de producción para la creación de contenidos número uno en 2020

El Informe anual sobre tendencias de creación de contenidos realizado por Advertising Production Resources (APR) presenta la convergencia de medios, creatividad y producción, el control del cliente sobre los contenidos y la distribución, y las asociaciones como tendencias de producción significativas del próximo año

DENVER, 13 de febrero de 2020 /PRNewswire/ -- Advertising Production Resources (APR), los expertos en optimización de producción, anunciaron sus diez tendencias anuales principales de creación de contenido de 2020, presentando lo que se podrán encontrar los profesionales de la publicidad a lo largo del año.

Las principales tendencias de este año incluyen la reunión de medios, creatividad y producción, la necesidad de asociaciones en un ecosistema de producción de contenidos fragmentado, clientes que buscan transparencia y control en todos los aspectos de la producción, y mayor rigor en la gestión de talentos y derechos. También están en aumento los contenidos en el juego para videojuegos, las producciones virtuales en tiempo real, el impacto ambiental de la producción, y una mayor diversidad e inclusión. El tema principal que gira en torno a estas tendencias es la necesidad de integrar, desacoplar y poner en funcionamiento el espacio en constante evolución en el que las agencias creativas ya no son las encargadas de los profesionales del marketing.

"Ya no hay vuelta atrás a los días de producción en silos", señaló Jillian Gibbs, fundador y consejero delegado de APR. "El valor radica en los pequeños detalles y los ganadores serán aquellos que definan un ecosistema totalmente conectado de recursos tanto internos como externos para ofrecer el equilibrio perfecto y generar los máximos resultados".

Puede obtener más información acerca de las tendencias de APR para 2020 aquí.

Acerca de APR
Advertising Production Resources (APR), empresa global con sede en Denver (Colorado) y oficinas en Nueva York, Londres, Singapur, y Detroit, es una consultoría de optimización de producción creativa que ayuda a los profesionales del marketing a modernizar y maximizar su ecosistema de producción creativa. APR cuenta con 200 expertos en 30 países que colaboran con marcas, agencias y proveedores internacionales de todas las plataformas de contenido, incluidos anuncios de televisión, vídeos en línea, contenido social, sitios web, banners publicitarios, aplicaciones, contenido móvil, de impresión y fotografía, experiencial y eventos. Para obtener más información, visite http://www.aprco.com/

Related Links

https://www.aprco.com

SOURCE APR

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