Armitron x Peanuts Unites for 50th Golden and 75th Diamond Anniversaries in Exclusive Collection

Marking two milestone anniversaries, Armitron teams up once again with Peanuts® for a new collaborative drop celebrating a shared legacy of creativity, craftsmanship, and generational impact.

NEW YORK, Oct. 3, 2025 /PRNewswire/ -- When Armitron's 50th Golden Anniversary meets Peanuts' 75th Diamond Anniversary, the result is a nostalgic, fashion-forward collaboration. Armitron has debuted the Armitron x Peanuts Collection in honor of both brands' momentous anniversaries. This limited-edition drop features the gang in playful vintage flair, nodding to the past, celebrating today, and reminding us that some friendships, between timeless and time-tested brands, are forever. Peanuts characters are integrated into the watch faces, from the Peanuts gang dancing with joy to Snoopy hugging Charlie Brown, lounging on his red doghouse with Woodstock, sporting a blue bowtie, and leaning on the number 50, a nod to Armitron's Golden Anniversary. Each watch caseback is engraved with Armitron x Peanuts and comes in a collectible box with a Peanuts comic strip liner. Priced $75–$95, the nine-piece collection is available exclusively on Armitron.com.

This collaboration marks a heartfelt reunion: Armitron featured Snoopy on watch dials in the 1970s, delighting both kids and adults. Armitron expanded Peanuts collections in the '90s and 2000s with animated, musical, and quartz watches.

"This collection embodies everything Armitron stands for: celebrating individuality, quality, and timeless style while honoring the cherished, nostalgic memories that shape our lives and can be passed down through generations," states Bobbie Weichselbaum, CEO of E. Gluck Corporation. "For 50 years, it has always been about more than watches; it's been about keeping time on our wrists and in our hearts. It was only fitting for us to collaborate with the beloved Schulz characters once again to create timepieces that capture the joy, warmth, and timeless spirit of Peanuts. We want to ensure that the generations of today have something to pass down for generations to come while also relighting the hearts of adults who once enjoyed our nostalgic launches."

"We are thrilled to collaborate with Armitron to celebrate these milestone anniversaries with a limited-edition collection that calls back to their Peanuts designs throughout the decades" states Liz Brinkley, VP, Global Licensing: Fashion, Home and Collaborations of Peanuts. "The new timepieces evoke joy and friendship, which is what Peanuts is all about and why fans all over the world have loved the comic strips and characters for 75 years."

THE ARMITRON x PEANUTS COLLECTION INCLUDES:

THE LINEUP : A faithful remake of the original 1990s Armitron x Peanuts watch, this limited-edition heritage design honors 50 years of timekeeping with Snoopy, Charlie Brown, and the gang in bright vintage hues.

CHARLIE BROWN'S EMBRACE : Snoopy hugging Charlie Brown beneath clouds in soft navy sketch lines on a silver dial.

DRESSED TO THE NINES : Snoopy in a bold navy bow on a white dial, gold-tone case, and textured navy strap for playful elegance.

GOLDEN COOL : Joe Cool features bold graphics and a "50" tribute to Armitron's anniversary.

GOLDEN HOUR : Snoopy embraces Woodstock on a black dial with a gold-tone case.

GOOD GRIEF! : Snoopy surfs the dial in a bright ocean-blue case made from #tide ocean-bound plastic with a natural rubber strap; he thinks the iconic phrase "Good Grief!" mid-wipeout.

THE HUG : Snoopy hugging Woodstock on a warm champagne dial.

THE LOOKOUT : Snoopy and Woodstock atop the doghouse on a white dial with gold-tone rectangular case and rich red leather strap.

TIME TO CELEBRATE : Snoopy rotates to mark hours, Woodstock flies for minutes, while the Peanuts gang cheers.

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ABOUT ARMITRON®  
Since 1975, Armitron® has nurtured individuality with high-quality, high-style watches at accessible prices. Founded by Eugen Gluck under E. Gluck Corporation, the family-owned brand celebrates its 50th anniversary in 2025. Armitron® manufactures watches under its brand and for major fashion labels including Anne Klein, Nine West, Vince Camuto, Steve Madden, and Joseph Abboud, and is an Official Timepiece of the New York Yankees.

75 YEARS OF PEANUTS
Happiness is…75 Years. In 1950, Charlie Brown, Snoopy, and the rest of the Peanuts gang were first introduced to the world. In the 75 years since, Peanuts has become a global phenomenon, encompassing award-winning animated content, stage shows and live experiences, high profile collaborations, and retail programs around the world. Artists, musicians, philosophers, and fans have been inspired by Charles Schulz' creation for over seven decades and there is no end in sight for this beloved cast of characters who speak so beautifully and simply to the human experience.

ABOUT PEANUTS
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital.

SOURCE ARMITRON