'Art of Patrón' Bottle Art Contest Celebrates Original Artwork Inspired by Patrón Tequila Bottles

Patrón Perfected the Bottle, Consumers Perfect the Bottles' Second Life

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Jul 11, 2016, 02:00 ET

NEW YORK, July 11, 2016 /PRNewswire/ -- As interest increases in recycling and repurposing used materials into functional items and works of handcrafted art, Patrón tequila proudly announces the third edition of the "Art of Patrón" Bottle Art Contest, celebrating unique creativity and artistry – for the chance to win $10,000.

Over the years, the iconic Patrón glass bottle has become a symbol of the brand and its premium craftsmanship, and has inspired countless artists – professional and amateur alike – to transform the Patrón bottle into handmade visual and functional arts. The "Art of Patrón" Bottle Art Contest celebrates this consumer enthusiasm by encouraging people across the U.S. to share their artistic vision, using Patrón's signature bottles as inspiration.

"People often tell us that empty Patrón bottles, and even our distinctive round corks, are just too beautiful to throw away. As a matter of fact, thousands of images of Patrón bottles transformed into interesting and unique art pieces have been posted on social channels and online," said Lee Applbaum, Global Chief Marketing Officer at Patrón Spirits. "At Patrón, we perfected the craft of making high-quality tequila, and designing a recognized bottle – the 'Art of Patrón' Bottle Art Contest is an opportunity for people to now perfect a second life for those iconic bottles."

Past "Art of Patrón" Bottle Art contest entries have included such pieces as a chess set, spectacular artworks and wall hangings, striking light fixtures, gorgeous jewelry, functional furniture, and other awe-inspiring designs. Last year's contest winner, Rebecca Stoneback of Asbury Park, N.J., was selected for her entry "La Abeja," a stunning necklace representing the 60 hands it takes to produce one bottle of Patrón tequila. She created the piece by melting and sculpting glass from a Patrón Silver tequila bottle into 60 abstract beads and then molding metal bee wings – representing the Patrón bee logo – around a small glass vial at the center of the jewelry, which she filled with – what else? – Patrón tequila.

To learn more details and to enter the "Art of Patrón" Bottle Art Contest, consumers 21 years and older need only to visit ArtofPatron.com. Entries will be accepted from July 11 until October 14, 2016, and winners will be announced in November.

To enter the 2016 "Art of Patrón" Bottle Art Contest:

Create an original work of art or functional item that contains, is made from, or depicts any Patrón bottle or component thereof
Visit ArtofPatron.com and follow the links to the Bottle Art entry page
Upload a photo and a short essay (100 words or less) describing the artwork and the inspiration behind the piece
Note that no purchase is required; for more information and to read the official rules, please visit ArtofPatron.com

A panel of judges will help select up to 10 finalists based on overall creativity, unique use or representation of the Patrón bottle and components, visual appeal and the persuasiveness of the essay. Finalists will be featured on the Art of Patrón website for public voting, and then one lucky participant will be selected as the Grand Prize winner. The winner will be awarded $10,000 and an opportunity for national exposure for his or her work of art, while the remaining nine finalists will each receive $1,000.

About Patrón Tequila:

From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit Patrontequila.com.

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