AtData to Unveil Domain Risk Score at Merchant Risk Council 2024 Conference

Domain Scoring Critical to Navigating Payment Authorization Process and Preventing Fraud 

DEDHAM, Mass., March 12, 2024 /PRNewswire/ -- AtData, a leading provider of data-driven solutions for fraud detection and prevention, today announced the launch of its innovative Domain Risk Score which it will showcase at MRC Vegas, Merchant Risk Council's annual conference March 25-28, 2024. With nearly 100,000 new high-risk email domains emerging daily, businesses that rely on digital commerce need to be able to distinguish legitimate from fraudulent purchases in near real time.

"We found that over 40% of high-risk email domains would disappear after just a few weeks, leaving traditional payment fraud detection methods lagging behind," said Diarmuid Thoma, AtData's Vice President of Fraud & Data Strategy. "What distinguishes our Domain Risk Score is its ability to offer instant classification and tracking of email domains the moment they go active. And in digital commerce, timing is crucial."

The AtData Domain Risk Score is a proprietary scoring system leveraging advanced algorithms and data analytics to assess the credibility and trustworthiness of email domains involved in online transactions. By evaluating various factors such as domain age, reputation, and historical activity, the Domain Risk Score provides merchants with invaluable insight to make informed decisions and mitigate potential risks more effectively.

During the MRC Vegas Conference on March 27, AtData will participate in a panel, Breaking the Mold: Revolutionizing Risk Mitigation for Maximum Payment Efficiency. Thoma will join fraud prevention industry leaders from Optimized Payments, Sony and Visa for a discussion on the evolving landscape of the payment authorization process including dynamic fraud prevention to mitigate risks and preserve the integrity of online transactions.

Visit AtData at MRC Vegas Booth #411 or MRC Barcelona Booth #503 to learn more about how the Domain Risk Score can fortify defenses against fraudulent payment activities. For media inquiries or to schedule a meeting with AtData representatives onsite at the Merchant Risk Council conference, please contact:

April Paige, Marketing & Communications Manager
770 Legacy Place
Dedham, MA 02026
c 941-586-6550
[email protected]

About AtData
AtData is the leader in Email Address Intelligence with the most accurate, comprehensive, and privacy compliant email-centric data solutions. Powered by an industry leading historical email and postal address database and processing billions of monthly activity signals, AtData not only validates and verifies customers' first-party data but also enables those organizations to develop actionable customer profiles and assess risk. This helps decrease fraudulent transactions, reduce fake accounts, and mitigate account takeovers.  For more information visit AtData.com.

SOURCE AtData