August in Review: 13 Top Consumer Press Releases

A roundup of the most newsworthy consumer and retail announcements from PR Newswire, including a partnership between Johnnie Walker and Sabrina Carpenter, a new small-format lineup from Instant Pot, and limited-edition Halloween treats.

NEW YORK, Sept. 5, 2025 /PRNewswire/ -- With thousands of press releases published each month, it can be difficult to keep up with everything on PR Newswire. To help consumer and retail journalists and consumers stay on top of the month's most popular releases and newsworthy trends, here's a recap of some of the past month's most read- and engaged-with stories.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

1. Johnnie Walker Scotch Whisky Announces Global Partnership with GRAMMY Award-Winning Music Artist and International Superstar Sabrina Carpenter 
   The campaign debuts globally alongside the final leg of her Short n' Sweet Tour, with content rolling out in key cities and across digital platforms. Designed to spark conversation and inspire fans around the world to mix up their own Sabrina-inspired Johnnie Walker cocktails, the campaign is a cultural moment made to be shared.
2. Trolli® and Mountain Dew® Collide for the Most Epic Collaboration Across Sour Gummy Candy and Refreshing Beverages
   The collaboration unites two brands known for their willingness to push creative boundaries and deliver unexpected flavor experiences, perfectly aligning with Gen Z's appetite for authentic, adventurous products. Trolli x Mountain Dew Sour Brite Crawlers feature three bold flavor combinations in every bag: Original Citrus; Original Citrus x Cherry; and Original Citrus x Blue Raspberry.
3. ALDI Announces the Quarter Club: A Celebration of the Ultimate ALDI Loyalists
   "Our fans are a key part in fueling ALDI growth - and they're a huge, special part of the ALDI story. Their passion goes well beyond grocery shopping, it's a way of life," said Dave Rinaldo, Chief Operating Officer, ALDI U.S. "We've earned their dedication by providing the best value, award-winning products and the most efficient shopping experience, and they have embraced it all."
4. Osprey Packs Introduces Its Most Advanced Run Collection Yet for Spring 2026
   As a leader in creating top-quality, high-performance, innovative carry solutions, Osprey enters the new season with its most advanced run collection yet, delivering the perfect balance of performance, comfort and simplicity. Developed in tandem with world-class athletes, Osprey's 2026 run collection sets a new benchmark in running gear innovation.
5. OIKOS® Launches First-of-Its-Kind Cultured Dairy Drink Featuring A Patented Blend of Nutrients Designed to Help Build & Retain Muscle Mass During Weight Loss 
   Powered by OIKOS' patented Advanced FUSION Blend, OIKOS FUSION is designed to help build and retain muscle mass during weight loss when combined with exercise and a balanced diet. It is the first and only product in the yogurt category specifically created and positioned to support the unique nutrition needs of GLP-1 users and other weight loss consumers, with a patented combination of whey protein, leucine and vitamin D.
6. Meet the Switchback: Aliner's Bold New Take on Rugged, Compact Camping 
   At just 375 lbs, the Switchback fits most standard and mid-sized pickup truck beds (5.5'–8') and is garageable even when mounted, fitting through a 7' garage door in the closed position. Whether you're fishing, hunting, hiking deep into the backcountry, or simply road-tripping light, this rugged aluminum-frame camper lets you go far and sleep well.
7. The Stanley 1913 Brand Teams Up with Basketball Superstar Caitlin Clark to Launch a Powerhouse Partnership 
   This announcement marks the next chapter in the brand's growing presence in the world of sports. Following its recent landmark partnerships with Lionel Messi, Utah Jazz, PGA TOUR, Arsenal, and more, the leader in hydration products is expanding its reach across fields, courts, and communities – reinforcing that its products are made for athletes and sports fans alike.
8. Instant Pot Brands Launches New Mini Line, Delivering Big Performance in Small Spaces 
   "At Instant Pot Brands, we're committed to bringing innovations to life that truly make every day cooking easier," said Zsuzsa Leber-Kiss, CCO of Instant Pot Brands. "Our new Mini Line is designed with today's consumer in mind—smaller households, limited kitchen space, and the need to prepare delicious meals quickly."
9. Penelope Bourbon introduces the 2025 Estate Collection 
   Award-winning Penelope Bourbon announced its 2025 Estate Collection – a bold array of five distinct expressions with minimum age statements of 10 years – for fans of premium and ultra-premium straight bourbon whiskey. The expanded collection includes a reimagined Founders Reserve Kentucky Straight Bourbon Whiskey, the introduction of new Omega Straight Bourbon Whiskey finished in Omega French Oak barrels, and the award-winning Single Barrel and Private Select bourbons.
10. KFC® Answers the Call of Passionate Fans - Potato Wedges and Hot & Spicy Wings Make a Nationwide Comeback 
    For years, KFC has heard from fans clamoring for a chance to try their famous Potato Wedges again, through thousands of social media comments and petition signatures. When KFC fired up a surprise drop of wedges in the Tampa, Fla. market, local fans were elated, leading to an early sellout in some restaurants.
11. Keurig Dr Pepper to Acquire JDE Peet's and Subsequently Separate into Two Independent Companies - a Leading Refreshment Beverage Player and a Global Coffee Champion 
    The acquisition of JDE Peet's will significantly enhance KDP's coffee positioning, creating a strong, resilient and diversified global portfolio. It will also unlock incremental operating and financial benefits, including approximately $400 million in anticipated cost synergies to be realized over three years and EPS accretion expected to start in year one of the combination.
12. Jollibee and Global Girl Group KATSEYE Ignite Partnership to Create Joyful New Connections with Their North American Fans 
    Both Jollibee and KATSEYE are currently taking the world by storm. Recently named the "best fast food fried chicken" by USA TODAY for the second year in a row, Jollibee is always looking for ways to bring joy to its community through next-level food and more. Having just sold out their Beautiful Chaos tour, KATSEYE continues to raise the bar, delivering hit after hit.
13. Regal Launches Annual Month of Masterpieces Program in September at Select Theatres Across the Country 
    Among the thousands of films released every year around the world, certain titles achieve a level of appreciation among critics and moviegoers equivalent to a work of fine art. For each of the 30 days of September, Regal will rerelease one of these masterpieces for our guests to enjoy in a movie theatre—the museum-quality space where they deserve to be seen.

For more news like this, check out all of the latest retail-related releases from PR Newswire.

Trending Topics

Among the consumer news that was distributed in August, the PR Newswire team was able spot several larger stories that highlight the trends shaping the industry.

• Early Halloween Hype: With Halloween fast approaching and summer at its end, we've seen several press releases garnering excitement for the spooky season. Ferrero® revealed the return of its 31 Days of Halloween Countdown Calendar, available in limited quantities from September 9-16. In another limited-time product rollout, Fanta, Universal Pictures and Blumhouse have collaborated to release a Halloween lineup of sodas featuring four iconic horror characters: Chucky, Freddy Fazbear, The Grabber, and M3gan.
• US Open Tennis Championship: America's premier tennis tournament is underway until September 8, and the second half of August saw a number of campaign rollouts, partnerships and other news. Heineken and Benito Skinner launched the "0.0 Reasons, 0.0 Judgment" campaign highlighting their non-alcoholic beer, encouraging inclusivity and embracing alcohol moderation. In the restaurant world, Michelin-starred restaurateur Daniel Boulud, tennis star Frances Tiafoe, and evian® unveiled a new special menu, available September 3-7 at Restaurant Daniel NYC, and online through Goldbelly.

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