Australia's Premiere Fashion Platform Widens Its Presence At New York Fashion Week
THIS SEPTEMBER FASHION PALETTE MAKES ITS FOURTH CONSECUTIVE APPEARANCE WITH NEW PARTNERSHIP, EXTENDED ROSTER AND TWO SEPARATE RUNWAY SHOWS
NEW YORK, Aug. 13, 2014 /PRNewswire/ -- Fashion Palette, a full-service company promoting Australian fashion, announces its fourth-consecutive season as the exclusive presenter of Australia's leading designers at New York Fashion Week. The organization began as a pre-fashion week program to raise international awareness about the Australian fashion industry and has since expanded to produce two shows during NYFW. The runway shows — which will take place on Sunday, September 7 at Pier 59 — will highlight eveningwear and ready-to-wear collections by established and emerging designers including: STEVEN KHALIL, GALANNI, BETTY TRAN, AMY TAYLOR COLLECTION, LEAH DA GLORIA, BELLUCCIO, MISHA COLLECTION, STEPH AUDINO, SALASAI, ISABEL & I, BLACK BY GENG, LEXI CLOTHING, LISA KELLY, RUMAR BY ROCHELLE AND DEMARTINI.
"We are excited to once again highlight the creativity and innovation of Australia's most promising talent at New York Fashion Week, which brings together the very best in our business from around the world," says Fashion Palette founder, Sonya Mefaddi. This year, Fashion Palette will partner with Space 530 – a premiere, full-service work environment and showroom concept that is equally devoted to nurturing budding brands. Space 530 will host Fashion Palette's temporary pop-up showroom from September 8th – 15th for press and buyer appointments.
"As always, Fashion Palette is focused on continuing to raise the international visibility of Australian talent to worldwide buyers, media and stylists", notes Mefaddi and will continue to do so by introducing yet another series of notable designers this season.
ABOUT FASHION PALETTE
Founded by Sonya Mefaddi, Fashion Palette has become the leading organization that brings established and emerging Australian brands and designers to NYFW. From show production to media relation, Fashion Palette manages all elements involved in showcasing designers at New York Fashion Week. "We strive to give local designers a platform that they may otherwise not have access to," Mefaddi says of the company's comprehensive approach to introducing brands to a wider fashion market. The Sydney-based company's previous runway shows at NYFW have featured a broad array of notable Australian designers, including: Tony Maticevski, Aurelio Costarella, Bowie Wong, Nicola Finetti, Samantha Wills, Akira and Bettina Liano all of whom have achieved long-term success in the US Market.
SOURCE Fashion Palette
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