FORT LAUDERDALE, Fla., March 6, 2018 /PRNewswire/ -- AutoNation, Inc. (NYSE: AN), America's largest automotive retailer, today announced that it was given the Marketing Automotive Award for Best Campaign for a Dealer Group by MediaPost, the integrated publishing and conference company. The company received the award for its Drive Pink campaign. Scotty Reiss, founder, A Girls Guide to Cars and one of the jurors, said, "It's so hard for a dealership to stand apart from its brands, but that's the challenge because this is where customer loyalty translates to real value." He went on to say, "AutoNation recognized this and, that they needed to come up with a campaign that worked for multiple brands in multiple markets. The Drive Pink campaign is powerful across this matrix and also, taps deep integral values that everyone can get behind."
AutoNation was named one of America's top 100 Corporate Citizens by Forbes Magazine and Just Capital due to its commitment to community well-being and its fight against cancer. The Company has committed its charitable resources towards cancer research, early detection and prevention. In October 2017, AutoNation held its inaugural, "DRIVE PINK Across America Day", in commemoration of Breast Cancer Awareness Month. The Company's 27,000 associates, in all 18 markets, from coast to coast, assembled and delivered gift bags filled with items designed specially to bring comfort to kids and adults undergoing cancer treatment, all part of the larger "DRIVE PINK" initiative that has raised more than $12 million to fund cancer-related nonprofits and research into finding a cure.
"AutoNation uses an integrated TV and digital advertising package that is highly visible from coast to coast. It's our dedication to community that is the real driving force of our business and our advertising reflects that. From coast to coast, we're a team 27,000 strong, raising millions of dollars for cancer research and treatment, logging thousands of volunteer hours, and uniting in our mission to help drive out cancer," said, Marc Cannon, AutoNation's Executive Vice President and Chief Marketing Officer.
About AutoNation, Inc.
AutoNation, America's largest automotive retailer, through its bold leadership, innovation and its comprehensive brand extensions, is transforming the automotive industry. As of December 31, 2017, AutoNation owned and operated 360 new vehicle franchises from coast to coast. AutoNation has sold over 11 million vehicles, the first automotive retailer to reach this milestone. AutoNation's success is driven by a commitment to delivering a peerless experience through customer-focused sales and service processes. Through its Drive Pink initiative, AutoNation is committed to drive out cancer, create awareness and support critical research. AutoNation continues to be a proud supporter of the Breast Cancer Research Foundation and other cancer-related charities.
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SOURCE AutoNation, Inc.