ATLANTA, Feb. 18, 2019 /PRNewswire/ -- Autotrader has teamed up with Turner Sports and the National Basketball Association for the thirteenth consecutive year to alter the lives of a deserving family with the donation of a new vehicle, presented this year to a recipient of the Muscular Dystrophy Association (MDA).
During the regular NBA season, hosts of the Emmy® Award-winning Inside the NBA studio team – Ernie Johnson, Shaquille O'Neal, Kenny Smith and Charles Barkley – faced off in the Autotrader All-Star Drive fantasy basketball challenge. During TNT NBA Tip-Off presented by Autotrader, hosts selected the player that they thought would be the top performer during that night's TNT double-header with the winner receiving a donation of a new vehicle to the charity of his choice, courtesy of Autotrader.
This year's winner, Ernie Johnson, was playing to benefit MDA, a non-profit organization committed to transforming the lives of people affected by muscular dystrophy, ALS and related neuromuscular diseases through innovations in science and care. Through searching for a cure and accelerating therapy discoveries, MDA creates a community, participating in educational conferences, events and materials for families and healthcare providers to aid those affected by neuromuscular diseases.
Johnson presented a deserving family with the gift of a brand-new vehicle. Footage from the giveaway was featured within Saturday evening's TNT NBA Tip-Off presented by Autotrader. This year's NBA All-Star was held in Charlotte, N.C. on February 16.
"We are thrilled to have the opportunity to donate a new vehicle and give back to the remarkable family," said Greta Crowley, vice president of marketing for Autotrader. "These meaningful partnerships allow us to give back through charitable organizations, highlighting Autotrader's commitment to serve our local communities."
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Autotrader is the most recognized third-party car listings brand, with the most engaged audience of in-market car shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today's empowered car shopper looking to find or sell the perfect new, used or Certified Pre-Owned car. Using technology, shopper insights and local market guidance, Autotrader's comprehensive marketing and retailing solutions allow consumers to build their deal online, and guide dealers to personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.