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Babybel® Ignites Spicy Snacking and Streaming with new Hellfire Cheese Alternative, Inspired by the Fifth and Final Season of Stranger Things

Part of the Bel Brands USA family, Mini Babybel® is 100 percent real cheese and the portion makes it possible to consume just the right amount, while being ideal to carry around. Babybel is one of the most popular brands manufactured by Bel Brands USA Inc., a subsidiary of Bel Group. (PRNewsfoto/Bel Brands USA)

News provided by

Bel Brands USA

Oct 08, 2025, 09:01 ET

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The brand's first-ever spicy flavor is hitting shelves wrapped in a Stranger Things-inspired design, turning up the heat for fans and snack lovers alike.

CHICAGO, Oct. 8, 2025 /PRNewswire/ -- As fans gear up for the highly anticipated fifth and final season of Stranger Things, Babybel® is unleashing its spiciest innovation yet: Babybel Hellfire Cheese Alternative. Inspired by the show's legendary Hellfire Club, this limited-time flavor marks the brand's first-ever spicy variety, offering the same soft, smooth texture fans love with a hot twist. This exciting collaboration expands Babybel's broadening portfolio of delicious snacks.

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Babybel introduces Babybel Hellfire Cheese Alternative – the brand’s first-ever spicy variety with a bold kick.
Babybel introduces Babybel Hellfire Cheese Alternative – the brand’s first-ever spicy variety with a bold kick.
Babybel Hellfire Cheese Alternative, available in a 6-count net, brings a "Stranger Things" inspired twist to snack aisles this fall.
Babybel Hellfire Cheese Alternative, available in a 6-count net, brings a "Stranger Things" inspired twist to snack aisles this fall.
Babybel takes fans on a trip to the Upside Down with limited-edition "Stranger Things" packaging, featuring Hawkins-inspired designs that take snack time to the next level.
Babybel takes fans on a trip to the Upside Down with limited-edition "Stranger Things" packaging, featuring Hawkins-inspired designs that take snack time to the next level.

Fiery flavors are driving today's snacking trends, with 73% of consumers expressing interest in spicy menu items and 38% of U.S. snackers reporting that spicy snacks are the most satisfying flavor.* Tapping into the heat of the moment and the excitement around the fifth and final season of Stranger Things, Babybel® Hellfire Cheese Alternative delivers a flavor punch worthy of the Hellfire Club's seal of approval. Whether snacking during late-night gaming battles or Hawkins High study sessions this limited-edition Babybel® is built for fans who crave boldness.

Babybel® Hellfire Cheese Alternative will be on shelves for a limited time from October 2025 through January 2026, beginning with an exclusive rollout at Kroger and starting in December, it will be available at additional retailers including Albertsons and Brookshire. The new offering is wrapped in Babybel's iconic wax and will be available for a suggested retail price range of $5.99 for a 6-count pack.

Adding to the excitement, Babybel® Original Cheese is also hitting shelves featuring limited-edition Stranger Things packaging at major retailers nationwide including Walmart, Target and Kroger.

"We're thrilled to introduce Babybel's latest innovation by bringing together two cultural favorites – Stranger Things and spicy snacking – in a flavor-filled way that feels fun and unexpected," said Jessica Dillon, Senior Brand Director for Babybel. "As fans crave both bold flavor and bold entertainment this launch couldn't come at a better time."

The new plant-based flavor joins Babybel's existing lineup of cheeses and snack cheese alternative offerings, which are now available in ten varieties, including:

  • NEW! Babybel® Hellfire Cheese Alternative
  • Babybel® White Cheddar Cheese Alternative
  • Babybel® Cheese Alternative
  • Mini Babybel® Monterey Jack Cheese Variety
  • Mini Babybel® Mozzarella Cheese Variety
  • Mini Babybel® Original Cheese
  • Mini Babybel® Reduced Fat Cheese
  • Mini Babybel® White Cheddar Cheese Variety
  • Mini Babybel® Gouda Cheese Variety

Stranger Things 5 will debut in three volumes on Netflix this fall: four episodes on November 26, three episodes on Christmas and the finale episode on New Year's Eve. Each volume releases at 5 p.m. PST. Find out when Stranger Things 5 premieres in your part of the world here.

*Mintel: Flavor Innovation on the Menu US 2023; Kantar Profiles/Mintel January 2024

ABOUT BABYBEL: 

Part of the Bel Brands USA family, Babybel and Babybel® Plant-Based are the perfect snacks for the whole family. Babybel is one of the most popular brands manufactured by Bel Brands USA, Inc., a subsidiary of Bel Group, which champions responsible and sustainable food for all. Bel is a major player in the fruit, veggie and dairy single-serving portion snacking, as well as a producer of plant-based cheese options to meet a range of consumer preferences. Bel Group produces more than thirty local and international brands that are sold in more than 130 countries around the globe. In addition to Babybel, other beloved Bel Brands USA products include GoGoSqueez®, Boursin®, The Laughing Cow®, and popular cheese spreads marketed under Kaukauna®, Merkts® and Price*s® labels. 
www.belbrandsusa.com

ABOUT STRANGER THINGS:     

Created by The Duffer Brothers, Stranger Things debuted in 2016 and quickly became one of Netflix's most popular television series ever, with its fourth season alone amassing over 140.7M views globally. Rooted in '80s nostalgia, it boosted Kate Bush's track "Running Up That Hill" into the Billboard Hot 100 chart for the first time in its 38-year history. The series has also garnered over 70 awards worldwide including Emmys® and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series, and has been nominated for over 230 awards. The highly anticipated fifth and final season will release later this year in three volumes at 5PM PT: four episodes on November 26, three episodes on Christmas and the finale on New Year's Eve. The beloved franchise offers fans various ways to engage with the cultural phenomenon year-round, including: the Olivier and Tony-award winning stage play, Stranger Things: The First Shadow; a collection of books takes fans deeper into the story; the touring Stranger Things: The Experience which recently expanded to Brazil and Australia; Stranger Things: Escape the Dark; a brand new immersive experience set to open at Netflix House later this year; Stranger Things: Tales From '85, an animated series that will take fans back to Hawkins; fans celebrate November 6 — the day Will Byers went missing — as 'Stranger Things Day;' and they can follow @StrangerThings.Things for fun ways to bring the world into their everyday lives.

Media Contact
Julia Farese
[email protected]

SOURCE Bel Brands USA

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