LOS ANGELES, Dec. 5, 2016 /PRNewswire/ -- The inMarket beacon platform, with a comScore-verified reach of 50MM monthly active app users, influenced $14.5BN in consumer spending in physical stores during Black Friday Weekend 2016, as mobile reliance hit another all-time high.
With more than 84 percent of shoppers using their mobile devices inside stores, and 55 percent of shoppers using their phones specifically to aid their purchase decision, the opportunity for contextual, beacon-triggered mobile moments has become more impactful than ever before.
inMarket's beacon detections were up 370 percent on Black Friday 2016 versus 2015. The spike in detections is a direct result of consumer location adoption, beacon rollouts in top retailers and proven consumer experience enhancements. Hardware is only half the equation to create a successful ecosystem. Beacons require apps to "listen and respond" to complete the circuit. As of Q4 2016, inMarket reaches more than one out of every four smartphone owners in the United States via top apps.
This perfect storm of consumer behavior and tech maturity has made beacon-based mobile campaigns a top priority for the world's largest advertisers. inMarket experienced a 223 percent growth in clients on its beacon platform in 2016 versus 2015, with over 200 top brands and retailers like Heineken, Clorox, Energizer and Rite Aid leading the charge. Clients such as Johnsonville saw a 24 percent sales lift versus control stores, thanks to in-store mobile engagement via inMarket.
inMarket has doubled its staff across Los Angeles, Chicago and New York offices to keep up with demand from brand and retail advertisers on its platform.
"Over our six-plus year history, we've seen a lot of trends in the echo chamber. The guiding light for us has been to drive value for consumers enabled by new technology. We focus on the user, not the tech or the hardware," said Todd Dipaola, CEO, inMarket. "The world has never experienced a more disruptive or relied-upon technology than mobile, and I have never seen anything as powerful within mobile as the precision data and personalized experiences created from beacons. The hundreds of partners in our beacosystem agree."
inMarket is the world's largest in-store beacon platform, reaching over 50MM shoppers per month in over 100,000 locations. Since 2010, inMarket's beacon platform has driven millions of purchases in brick-and-mortar stores. Hundreds of brands and major retailers have leveraged inMarket to engage target audiences at their most receptive moments: before and while they shop. inMarket is headquartered in Venice, CA with offices in NYC and Chicago. For more information, please visit www.inmarket.com.