Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • AI Tools
  • Multichannel Amplification
  • Guaranteed Paid Placement
  • SocialBoost
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Overview
  • Distribution by PR Newswire
  • AI Tools
  • Multichannel Amplification
  • SocialBoost
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

BEL BRANDS USA EXPANDS LINEUP OF PLANT-BASED CHEESE OFFERINGS, ANNOUNCES LAUNCH OF BABYBEL PLANT-BASED

With launch of the plant-based version of the iconic snack cheese, Babybel, Bel Brands USA unveils details on expansion of the company's plant-based offerings

(PRNewsfoto/Bel Brands USA)

News provided by

Bel Brands USA

Feb 01, 2022, 09:01 ET

Share this article

Share toX

Share this article

Share toX

CHICAGO, Feb. 1, 2022 /PRNewswire/ -- Bel Brands USA, maker of beloved cheeses, Babybel, The Laughing Cow, Boursin and more, confirmed details today on plans for continued growth in the plant-based cheese category. Babybel Plant-Based will hit shelves nationwide next month as the newest innovation available in Bel's exciting lineup of dairy-free offerings, joining Boursin Dairy-Free and Bel's wholly-plant-based product line, Nurishh.

Continue Reading
Bel Brands USA announces the launch of a plant-based version of its iconic snack cheese, Babybel, which will be available for consumers in the US starting next month.
Bel Brands USA announces the launch of a plant-based version of its iconic snack cheese, Babybel, which will be available for consumers in the US starting next month.
Bel Brands USA continues to expand its portfolio of plant-based cheeses, announcing forthcoming offerings from beloved cheese brands, Babybel and The Laughing Cow, joining Boursin Dairy-Free and Nurishh.
Bel Brands USA continues to expand its portfolio of plant-based cheeses, announcing forthcoming offerings from beloved cheese brands, Babybel and The Laughing Cow, joining Boursin Dairy-Free and Nurishh.
Bel’s first wholly-plant-based product line, Nurishh, is expanding to include new flavors and formats, including Nurishh Cubes and Nurishh Cream Cheese Style.
Bel’s first wholly-plant-based product line, Nurishh, is expanding to include new flavors and formats, including Nurishh Cubes and Nurishh Cream Cheese Style.

With more than half (53 percent) of Americans incorporating more plant-based products into their daily lives,1 the cheese category is facing a huge opportunity when it comes to plant-based offerings. To address growing consumer needs and demands, Bel is investing in plant-based cheeses that uphold the quality and flavor profiles consumers expect from Bel's dairy-based products.

"At Bel Brands USA, we believe we can set the tone for the future of the cheese industry through a consumer- and customer-centric approach to innovation that focuses on products that meet evolving demands, even as those demands continue to shift," said Shannon Maher, Chief Marketing Officer at Bel Brands USA. "To get plant-based cheese right, you need to know what makes cheese cheese. And that's exactly what you've trusted us to do for over 150 years."

Bel is pleased to announce details on the following innovations to its plant-based cheese portfolio:

  • Babybel Plant-Based: Mimics the same great taste fans have come to know and love from Babybel, now in a certified plant-based, non-GMO project verified, and certified vegan snack the whole family will love! Babybel Plant-Based joins the goodness of Babybel with a soft, smooth, and creamy texture, developed to taste like Mozzarella cheese. Babybel's signature red wax coating is changing colors to an iconic green, so it's easy for families and kids to identify.
  • Nurishh Portfolio Expansion: Guided by Bel's French cheese-making expertise, Nurishh strikes the balance of genuine cheesy taste, functionality (meltability, spreadability) and comfort with plant-based goodness. Bel is expanding its current line-up of Nurishh plant-based offerings this spring with new flavors and formats available including:
    • Cream Cheese Style product line in Plain and Chive varieties
    • Cubes product line in flavors Cheddar Style and Hot Pepper Style
    • Parmesan Style Shreds
    • Hot Pepper Style Slices
    • Slices variety pack (2 Packs of Cheddar Style Slices and 1 Pack of Mozzarella Style Slices)
  • The Laughing Cow Plant-Based: Certified plant-based and vegan, The Laughing Cow Plant-Based will deliver a great taste and the creamy deliciousness consumers know and love. Bel is excited to introduce The Laughing Cow Plant-Based to consumers in 2023.

"It's no secret in the dairy industry that cheese is one of the most technically challenging spaces for dairy alternatives because of its complexity. And the plant-based cheese category has largely struggled to deliver offerings that are delicious, accessible and meet consumers' expectations of cheese – until now," said Katie Halgerson, Babybel Development Platform Manager at Bel Brands USA. "We're proud to give every cheese-lover an opportunity to enjoy the melty texture, creamy goodness and rich mouthfeel of their favorite Bel cheeses, including expanding our line-up of product offerings to Babybel, bringing our delicious flavor and palm-sized playfulness to the plant-based world."

Bel collaborated closely with consumers to develop each product and ensure that the classic Bel cheese tastes, textures and overall quality are just right. These latest innovations build upon Bel's portfolio of plant-based products which includes Bel's first wholly-plant based product line, Nurishh, and Boursin Dairy-Free, a plant-based alternative of the popular entertaining cheese. Launched in October 2020, consumer feedback on Boursin Dairy-Free has been very positive thus far.

Bel is committed to providing flexible options for all diets, sustainable farming practices, and positive community impact – encapsulated in Bel's belief of "For All, For Good" and the way it does business every day. Bel's ongoing investments and innovations in plant-based goodness underscores this commitment and the company's efforts to help consumers find options that fit their needs.

Babybel Plant-Based will be available starting next month at select retailers nationally, and the new Nurishh offerings will be available starting in spring 2022. Existing flavors of Nurishh Shreds & Slices can be found at Stop & Shop and Giant Foods. Boursin Dairy Free is currently available at Trader Joe's, Sprouts, Kroger, Albertson's, Acme, Giant Food and more retailers nationwide. Boursin and Nurishh products are also available through foodservice distributors for professional usage.

1 "The Growing Acceptance of Plant-Based Foods," IRI, https://www.iriworldwide.com/en-us/insights/blog/the-growing-acceptance-of-plant-based-foods
2 Mintel: Consumer Identity, Brand Reputation and Cancel Culture (March 2021)

About Bel Brands USA:
Bel Brands USA strives to promote healthier, responsible and accessible food for all consumers worldwide. Bel is a major player in the healthy fruit and dairy single-serving portion snacking, as well as a producer of entertaining and plant-based cheese options to meet a range of consumer needs. Bel produces more than thirty local and international brands that are sold in more than 130 countries around the globe. Beloved USA brands include Babybel®, Boursin®, The Laughing Cow®, Nurishh®, and popular cheese spreads marketing under Kaukauna®, Merkts® and Price*s® labels. Bel Brands USA delivers fun snacks to over 400 million consumers globally. www.belbrandsusa.com

SOURCE Bel Brands USA

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

The Laughing Cow® Launches Limited-Edition Pumpkin Spice Variety, Bringing the Cozy Fall Flavor to Cheese Lovers

The Laughing Cow® Launches Limited-Edition Pumpkin Spice Variety, Bringing the Cozy Fall Flavor to Cheese Lovers

Just in time for cooler days and cozy cravings, The Laughing Cow®, makers of the iconic creamy, spreadable cheese wedges, is releasing its newest...

Boursin® Cheese Launches New Limited Time Offer Lemon & Dill to Brighten Up Spring and Summer Entertaining

Boursin® Cheese Launches New Limited Time Offer Lemon & Dill to Brighten Up Spring and Summer Entertaining

Known for its unforgettable flavor and endless recipe inspiration, Boursin® Cheese is adding a citrusy twist to its lineup with its new...

More Releases From This Source

Explore

Retail

Retail

Food & Beverages

Food & Beverages

New Products & Services

New Products & Services

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.