Belk Partners With The Heart Truth® for Education, Awareness and Prevention in 'Our Heart to Yours' February Heart Health Campaign
Partnership Will Engage Associates and Customers in a Variety of In-store Grass-roots Activities and Events
CHARLOTTE, N.C., Jan. 27, 2011 /PRNewswire/ -- Belk customers will be seeing – and wearing – red this February in support of American Heart Month as part of a new partnership with The Heart Truth®. "Our Heart to Yours" is a special, storewide campaign designed to raise funds and promote education, awareness and prevention. All Belk stores in 16 states will hold a variety of in-store events and activities among customers and associates throughout the entire month.
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"Healthy, active lifestyles are important to the modern woman, and Belk is proud to partner with The Heart Truth® for the opportunity to engage customers and associates in taking action for heart health," said Jon Pollack, Belk, Inc. executive vice president, sales promotion, marketing and e-commerce. "Our customers continue to be very supportive of Belk community initiatives, and we're excited to further expand our community involvement efforts to directly benefit the health and wellness of our primary customers – women."
Belk associates will be encouraged to share health and wellness success stories and challenged to aim for a healthy weight, to stop smoking and to participate in physical activity. Associates will observe National Wear Red Day on February 4 and share healthy heart tips with customers throughout the month. Each store will host activities and events designed to increase awareness of heart disease and how to prevent it. Customers will have the opportunity to make donations and receive shopping discounts. Belk's website, www.belk.com, and Facebook page will also feature information about risk factors, taking action, links to educational resources, in-store event and promotion information, and ways customers can donate.
All monies raised through Belk's in-store efforts will benefit the Foundation for the National Institute of Health in support of The Heart Truth® and women's heart health education and research.
Heart disease is the number one killer of American women but most fail to make the connection between risk factors – such as high blood pressure and high cholesterol – and their personal risk of developing heart disease. By doing just four things – eating right, being physically active, not smoking and keeping a healthy weight – women can reduce their risk of heart disease by as much as 82 percent.
In-store events and activities include: |
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February 1- 28: |
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Wall of Hearts – With a $1 donation or more, customers can show their love to a friend or family member with a personalized paper heart that will be displayed in the store on the Wall of Hearts throughout the campaign. |
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February 3: |
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Healthcare Appreciation Day – As a thank you for their dedication to improving health and wellness in their communities, healthcare employees will receive 20 percent off [15 percent in Home and Shoes] storewide with limited exclusions with a valid work ID |
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February 4: |
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National Wear Red Day – Stores will showcase a special display of red dresses and signage about the campaign |
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February 4 – 8: |
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February Sale and Clearance – With a donation of $1 or more, customers will receive three single-item coupons for 20 percent off a sale or clearance item (15 percent in Home and Shoes) with limited exclusions |
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February 5: |
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Heart Health Awareness Day – Each store will have different activities including blood drives, guest speakers and health screenings focusing on awareness, education and prevention. Please contact your local Belk store for more details. |
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February 22: |
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Healthy Living Appreciation Day – Each store will have different activities including mini exercise classes, in-store informal fashion shows and mini in-store trade shows. Please contact your local Belk store for more details. |
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About Belk Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest privately owned mainline department store company with 306 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. Its belk.com Web site offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Customers can interact with Belk via social media, mobile phone or email at Get Connected.
Modern. Southern. Style.
Belk seeks to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve. Our vision is for the modern Southern woman to count on Belk first – for her, for her family, for life.
About The Heart Truth®
The Heart Truth® is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS). Through the campaign, NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women. The Heart Truth® created and introduced the Red Dress® as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action.
®The Heart Truth, its logo and The Red Dress are registered trademarks of HHS. ® National Wear Red Day is a registered trademark of HHS and AHA. Participation by Belk does not imply endorsement by HHS/NIH/NHLBI.
SOURCE Belk, Inc.
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