Belk Spring Charity Sale on May 1 Benefits Local Charities and Schools

CHARLOTTE, N.C., March 29 /PRNewswire/ -- Belk's Charity Sale on May 1 from 6 to 10 a.m. will once again benefit local charities, schools and nonprofit organizations throughout the company's 16-state market area. Belk's previous Charity Sale, held on November 7, 2009, raised more than $4 million for hundreds of participating nonprofit organizations.

The four-hour, in-store shopping event provides a chance for customers to support worthwhile charities and take advantage of special discounts on purchases made during the event. In exchange for a $5 donation, customers will receive a ticket admitting them to the Charity Sale and entitling them to merchandise discounts ranging from 20 to 70 percent on items throughout the store, including special savings on rarely discounted brands. Customers will also receive $5 off their first purchase of $5 or more at the event, and Belk cardholders will receive double Rewards points (and Belk Elite cardholders triple Rewards points) for card purchases.

On the morning of the event, the first 100 customers in each store will receive free Belk gift cards ranging in value from $5 to $100, and a chance to win one of three $1,000 Belk gift cards being awarded company-wide. In addition, all participating charities and schools will be automatically registered to win one of three $1,000 donations from Belk in a company-wide drawing.

Participating local charities will sell the Charity Sale tickets in advance of the event and the proceeds from each $5 ticket will be retained by the charity. Beginning Friday, April 23, tickets may also be purchased at Belk stores with all in-store ticket sale donations divided among the participating charities and schools in each location.

About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. is the nation's largest privately owned mainline department store company. It operates more than 300 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. Its Belk.com Web site (www.belk.com) is designed with many special features to make online shopping exciting, convenient and easy for customers. It offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.

SOURCE Belk, Inc.