Best Damn Brewing Co. Debuts Best Damn Beer Gear Designed To Take The Beer-Drinking Experience To The Next Level At SXSW Interactive Festival

NEW YORK, March 14, 2016 /PRNewswire/ -- With SXSW Interactive Festival as the backdrop, Best Damn Brewing Co. continues its mission to bring you the best damn thing you've had all day by launching Best Damn Beer Gear. In the following months, the brand will release a series of one-of-a-kind items designed to help people enjoy cold Best Damn brews in innovative ways and in different situations. The first concept, the Best Damn Office Chair, was unveiled at Best Damn Brewing Co.'s outdoor event this week in Austin, where the brand is hosting festival-goers (21 and over) at its Bill-Bar—the only billboard that will serve you a beer. 

Just in time for this week's games, the Best Damn Office Chair shows fans the ultimate way to enjoy the college basketball tournament at work. According to a survey for Best Damn Brewing Co. by Wakefield Research, more than half (56 percent) of Americans are unable to enjoy the games because they're stuck at work, and the Best Damn Office Chair is inspired by these office-bound sports fans.*

The Best Damn Office Chair includes everything from a built-in refrigerator in its armrest, to Bluetooth speakers, and even a "boss button" which lets fans easily hide the game livestream on their computers if the boss gets a little too close. People can see it in action in the brand's upcoming online video series produced by Funny Or Die, and at several upcoming brand activations across the country this spring, starting with this week's Best Damn Bill-Bar event at SXSW Interactive Festival.

"For us, it's always been about the beer and how we can take everyday beer-drinking experiences and make them best damn," said Kathy Sattler, brand director, Best Damn Brewing Co. "After launching Best Damn Cherry Cola earlier this month, we're excited to be at SXSW Interactive Festival, the epicenter of creativity, to fuel drinkers' ingenuity and inspire their own gear ideas."

Best Damn Brewing Co. is challenging fans to share their own gear concepts with @BestDamnBrewing on Twitter, Instagram and Facebook using the hashtag #BESTDAMN. These submissions could influence two more Best Damn Beer Geer concepts that will be released this summer and fall.

Best Damn Brewing Co. at SXSW Interactive Festival
SXSW Interactive Festival goers can enjoy Best Damn Cherry Cola and Best Damn Root Beer at the Best Damn Bill-Bar located at Brazos Hall parking lot 204 East 4th Street in Austin, Texas through March 15. In addition to sampling Best Damn Root Beer and Best Damn Cherry Cola, SXSW Festival badge holders (21 and over) can try a Best Damn Root Beer Float created with Austin-based Lick Honest Ice Creams.   

To learn more about Best Damn Root Beer and Best Damn Cherry Cola, fans are encouraged to visit BestDamn.com. 

About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

*About Best Damn Brewing Co. Survey by Wakefield Research, March 2016
The Anheuser-Busch Best Damn Brewing Co. Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 21+ between March 3rd and March 8th, 2016, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population ages 21+.  Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

Contact:
David McKenzie                       
Anheuser-Busch                         
[email protected]

Haley Ash
Zeno Group 
[email protected]

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SOURCE Anheuser-Busch

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