BigID Redefines Data Lifecycle Management with End-to-End Retention & Deletion to Tackle AI Data Sprawl & Minimize Risk

Industry's First Integrated Approach to Retention and Deletion Empowers Organizations to Take Control of Their Data at Every Stage

NEW YORK, May 1, 2025 /PRNewswire/ -- BigID, the leader in data security, privacy, compliance, and AI data management, today announced the launch of its industry-first comprehensive Data Lifecycle Management solution - delivering seamless, end-to-end management from retention to native deletion, all within the BigID Next platform. As organizations struggle to balance growing data volumes, regulatory requirements, and risk exposure, BigID is pioneering a new era of data control, enabling organizations to enforce policies, reduce data sprawl, and mitigate risk with confidence.

The launch comes at a pivotal moment, as organizations increasingly grapple with AI-driven data proliferation and evolving global privacy regulations mandating stricter data retention and deletion practices. With the rise of generative AI and large language models, organizations must rethink their approach to data lifecycle management, ensuring that data is retained purposefully and deleted when no longer needed to minimize exposure and liability. Otherwise, redundant or sensitive data may be inadvertently surfaced by LLMs or used in training sets, exposing organizations to new AI-specific risks.

BigID's Data Lifecycle Management solution uniquely addresses this challenge, delivering:

• Automated Retention Policies: Enforce intelligent, policy-based data retention that aligns with business needs and compliance mandates.
• Risk-Based Data Cleanup: Identify and remediate redundant, obsolete, and trivial (ROT) data, streamlining storage and reducing risk.
• Native Data Deletion: Go beyond recommendations - take action with direct, native deletion across cloud, on-prem, and hybrid environments.
• AI Risk Reduction: Prevent stale, sensitive, or redundant data from being exposed to or consumed by AI systems, including large language models, by proactively eliminating ROT data before it becomes a liability.
• AI-Driven Insights: Leverage BigID's AI-powered classification and risk assessment to make informed retention and deletion decisions.
• Seamless Integration: Manage the full data lifecycle within the BigID platform, eliminating the need for point solutions and manual interventions.

"As organizations accelerate their AI adoption, the explosion of unstructured data is creating new challenges in governance, compliance, and risk management," said Dimitri Sirota, CEO at BigID. "AI data sprawl is no longer a hypothetical issue - it's a reality. With the industry's first truly end-to-end solution, BigID empowers organizations to take control of their data, automate compliance, and proactively mitigate risk from retention to deletion - all in one platform."

This announcement builds on BigID's track record of industry leadership in data security, privacy, and compliance, reinforcing its position as the only provider delivering full-spectrum data lifecycle management. As regulatory scrutiny increases and AI amplifies the risks of unmanaged data, BigID enables organizations to address compliance mandates, reduce storage costs, and future-proof their data strategy.

To learn more:

• See BigID's Data Activity Monitoring & Cloud DLP in San Francisco at the RSA Conference Booth #N-4528
• Book a demo
• Read more at BigID.com/blog

About BigID
BigID empowers organizations to know their enterprise data and take action for data-centric security, privacy, compliance, AI innovation, and governance. Customers deploy BigID to proactively discover, manage, protect, and get more value from their regulated, sensitive, and personal data across their data landscape.

BigID has earned numerous accolades, including being highlighted as CRN's top 100 security companies two years in a row in 2024 and 2023, a finalist in CRN's 2024 Tech Innovator Awards, recognized as the most innovative security company of the year for its AI data security in the 2024 Globee Awards, and named as a "Market Leader Data Security Posture Management (DSPM)" in the 2023 Global InfoSec Awards. Additionally, BigID's impressive growth earned it a spot on the 2024 Deloitte 500 for the fourth consecutive year, one of CNBC's Top 25 Startups for the Enterprise, named to the Forbes Cloud 100, and recognized on the 2024 Inc. 5000 for the fourth consecutive year.

SOURCE BigID