Bonjour, New York! Maison Lillet Brings Parisian Chic to NYC with "Café de Lillet," Pop-Up Experience in Celebration of "Emily in Paris" Season 4

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Aug 05, 2024, 09:00 ET

French apéritif Lillet and "Emily in Paris" join forces this summer in a celebration of Frenchness, fashion and female empowerment with an immersive experience, two new limited edition "Lillet x Emily in Paris" bottles and more

NEW YORK, Aug. 5, 2024 /PRNewswire/ -- Maison Lillet, the French-based wine aperitif, today announces its collaboration with the hit series "Emily in Paris" by inviting fans to embark on a Parisian culinary experience in the heart of NYC with "Café de Lillet." The French bistro pop-up offers guests a chance to step into the enchanting life of "Emily in Paris." Inspired by L'esprit de Gigi, the café at the center of the Emmy-nominated show, the pop-up brings a taste of Parisian chic to stylish Americans this summer in celebration of Lillet and Emily's shared love of French style, culture and unabashed femininity. The pop-up will also feature an exclusive look at the two chic limited-edition Lillet x Emily in Paris bottles, available now on shelves across the nation.

Lillet x Emily in Paris 'Café de Lillet'

Fans in NYC can visit "Café de Lillet" on August 14-15, taking place at a renowned French eatery in the iconic West Village neighborhood, which Lillet has transformed into an "Emily in Paris" -inspired bistro complete with refreshing Lillet cocktails, iconic French dishes, interactive musical and artistic experiences and plentiful photo moments, allowing guests to live the Parisian lifestyle in the heart of NYC. The event is open to 21+ consumers, with tickets available for advance booking here.

At the heart of the collaboration are two Lillet x Emily in Paris limited-edition bottles, Lillet Blanc and Lillet Rosé. Couture-inspired illustrations portray the Lillet woman in striking looks seemingly pulled from Emily's closet, with leggy day wear for Lillet Blanc and an "Emily by night" take on classic elegance for the Lillet Rosé edition. Lillet has also created two new "Emily Lillet Royale" cocktail recipes, ideal for sharing with friends while watching Season 4. Both the limited-edition bottles and cocktail recipes can be found in the "Lillet x Emily in Paris Cafe de Lillet Collection," an exclusive ecommerce offering available on ReserveBar.com which brings Lillet's iconic French bistro pop-up experience home.

Maison Lillet and "Emily in Paris" share so many commonalities from a love of culture and style to a glamorous outlook on life," said Kristen Colonna, Vice President Marketing Accelerator, Pernod Ricard USA. "We are proud to bring the French sense of joie de vivre that Lillet and Emily in Paris share to our consumers and could not think of a better time than the Season 4 premiere."

Since the turn of the 20th century, Lillet has cultivated a name for playing with the rules and celebrating women who do so, too. Lillet disrupted tradition by blending French wines with fruit infusions: its elegant, refined taste immediately drew a primarily female following, earning the nickname, 'L'apéritif des dames' (the ladies' aperitif). Starting with the very first advertising campaign, the Lillet woman appears self-confident and free-spirited – not to mention innately elegant – just like Emily. Today, the Lillet woman resonates perfectly with "Emily in Paris" – from a shared sense of confidence to the glass-half-full attitude the show's female protagonists convey. Sophisticated, feminine and versatile, Lillet remains a favorite among women who embrace both the French art de vivre and a style that's all their own. "Emily in Paris" streams on Netflix and is produced by MTV Entertainment Studios and series creator Darren Star (Beverly Hills 90210, Sex and the City, Younger).

For more information about the Lillet and to follow along with Cafe de Lillet visit Lillet.com and following @lillet.usa on Instagram.

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

About Lillet
Lillet is the French apéritif for refreshing, sparkling and fruity spritz drinks. Crafted at Maison Lillet, south of Bordeaux, since 1872, it can be enjoyed in many ways: as a spritz or to elevate a cocktail, but always chilled! Brothers Paul & Raymond Lillet - wine and spirit merchants, founded the Maison Lillet in 1872, and created the first wine-based apéritif from Bordeaux, a skillful blend of wines and fruit infusions. Today, Lillet is still crafted by a small and dedicated team at Maison Lillet, proud guardians of its secret recipe & 150 years of heritage & know-how. Since 2008, Lillet belongs to French group Pernod Ricard, global co-leader of the spirits industry.

MEDIA CONTACTS
Jordan Serafino, Strategic Brand Communications Manager
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SOURCE Pernod Ricard USA