Bridgestone Continues As The "Official Tire Of The National Football League" With New Five-Year Extension

Bridgestone Performance Moments aimed at familiarizing fans and the driving public with the tire brand

Feb 04, 2016, 13:00 ET from Bridgestone Americas, Inc.

SAN FRANCISCO, Feb. 4, 2016 /PRNewswire/ -- Bridgestone Americas, Inc. (Bridgestone) and the National Football League (NFL) announced today that they have entered into a new five-year sponsorship agreement, reaffirming the world's leading tire and rubber company as the Official Tire of the NFL.

Notably the deal extends an eight-year relationship and advances the popular "Bridgestone Performance Moments" campaign platform, which includes the award for top performance play of the year at NFL Honors during Super Bowl week.

"We love the game, but connecting fans and drivers who recognize performance, innovation and endurance is vital to why Bridgestone chooses to sponsor the National Football League," said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. "The NFL relationship provides an ideal platform for millions of women and men of all ages to engage with and learn about world-class products and services from Bridgestone."

Bridgestone's year-long campaign, which begins at NFL Combine and culminates with the Super Bowl, illustrates the extraordinary performance of the world's best football players on the field and embodies the performance attributes of the broad range of Bridgestone tires. It also includes national advertising, consumer marketing programs and promotions, and broadcast and digital elements.

"We are pleased to work with Bridgestone to reach fans year-round in authentic and innovative ways," said Renie Anderson, the NFL's senior vice president of sponsorship and partnership management. "Bridgestone provides unique experiences that have resonated with football fans across the country. We are very proud of the relationship to date and excited about the future."

The new sponsorship agreement also includes trademark rights, activation and player funds, and broadcast and online media elements. Bridgestone also will maintain sponsorship rights at all major NFL events, including NFL Kickoff, NFL Draft, NFL Experience and NFL Media Fan Gallery at the Super Bowl. In addition to its sponsorship of the NFL, Bridgestone also has local and regional sponsorships with a number of NFL clubs, including the Nashville-based Tennessee Titans.

About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

SOURCE Bridgestone Americas, Inc.