Canela Media Introduces Diego, Club Canela's AI-Generated Host

Virtual host Diego will further gamify Club Canela and connect audiences and brands through personalized challenges, rewards, and activations in Club Canela

NEW YORK, Sept. 8, 2025 /PRNewswire/ -- Canela Media, a leading technology and innovation multicultural media company, introduces Diego, Club Canela's AI-Generated Virtual Host to further gamify Club Canela and connect audiences and brands through personalized challenges, rewards, and activations in Club Canela. Diego, created and powered by AI, will add more engagement to Club Canela - Canela.TV's unique and innovative audience reward program.

"Following the successful launch of Club Canela, the Canela Media team wanted to add more personalization and gamification for our audience, elevating the Club Canela offering with yet another first-to-market breakthrough with the creation of Diego, its AI-generated virtual host," said Oswald Méndez, CMO of Canela Media. "Diego brings innovation to another level leveraging AI as a driver to further gamify the Club Canela experience with a more customized approach, interaction and more opportunities for brand partners to engage with our audience."

Diego will host exclusive content, challenges, and trivia for Club Canela. Users can experience personalized messages, interactive trivia challenges and thematic rewards. Diego was designed to bring a friendly, and approachable style that resonates with U.S. Hispanic audiences.

"Canela.TV's audience has proven to enjoy a gamified experience within our streaming ecosystem through Club Canela and we aim to continue to enhance connections with viewers and increase engagement utilizing this first-to-market AI-powered innovation with the launch of Diego," added Méndez.

For brands, Diego will be able to offer hosted brand promotions tied to specific challenges and reward redemptions, as well as customized brand activations. This launch represents new paths for brand partnerships through gamified engagement and AI innovation.

Club Canela, which launched in April of this year, has driven higher engagement and deeper connections with users. Canela.TV has seen over 17 million incremental minutes watched on Canela.TV and seen a 523% increase in new registered profiles since its launch. Users have earned over 20 million points on Club Canela. Users have earned points for watching, sharing, and interacting with their favorite content. Rewards include exclusive content, sweepstakes entries, and digital gift cards, creating a more engaging,rewarding and gamified entertainment experience.

Canela Media continues to lead as a technology and innovation driven multicultural media company, blending AI, culture, and creativity to connect brands and audiences in new ways.

For more information, please visit: https://canela.tv/

About Canela Media
Canela Media is a leading innovation and technology-driven media company that offers a portfolio of audience solutions consisting of Canela.TV, Canela Audience Solutions, Club Canela and Canela Studios providing scale and breakthrough offerings to reach U.S. Hispanic audiences through relevant content, with precision and accuracy. Canela Media's free streaming platform, Canela.TV, provides audiences with culturally relevant and authentic content on-demand (VOD) and through its Live Channels across all verticals: Canela Music, Canela Kids, Canela Deportes, Canela News, and also boasts an extensive library of Novelas and Mexican classics films. Canela Studios, Canela Media's in-house creative and production studio, offers brands seamless creative services and branded content solutions as well as developing and producing several Canela Originals. Club Canela, Canela Media's breakthrough first in-app streaming rewards program of its kind, provides brands with innovative and exclusive engagement opportunities while rewarding audiences for watching content on the Canela.TV app.

For brands looking to reach U.S. Hispanics, Canela Media provides scale and breakthrough offerings with deeply engaged audiences. Canela Media's proprietary and exclusive data solution, Canela Audience Solutions, is a best-in-class OTT-first data product delivering advanced audience targeting with more scale, more accuracy, and, ultimately, more precision. Canela Media's extensive reach across premium OTT partners and Spanish-language sites, coupled with its proprietary data, empowers brands to reach highly engaged, customized, Hispanic audiences with precision, both within and beyond Canela Media's ecosystem.

For more information, visit: http://www.CanelaMedia.com

Contact:
Paula Baldwin
[email protected]

SOURCE Canela Media