Casio Announces Newest EDIFICE Men's Timepieces

"The EQB501XD-1A and EQB501XDB-1A timepieces exemplify what the EDIFICE Collection is known for – its dynamic styling and advanced functionality," said David Johnson, Vice President of Casio's Timepiece Division. "By offering the best capabilities from basic timekeeping to Bluetooth connectivity, these new models further demonstrate Casio's dedication to providing consumers with bold, innovative timepieces."

Smart Phone Link
Both the EQB501XD-1A and EQB501XDB-1A can connect to a smartphone with just a push of a button through Casio's Mobile Link Technology. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth^® SMART, the watch can access the correct time in its current location and for up to 300 cities worldwide, even updating with the latest time zone and Daylight Saving Time information. The timepieces also have improved accuracy by automatically syncing, via phone, to a time server on the internet four times a day or they can be synced by a one-push reset to ensure ultimate accuracy.

Tough Solar Power
The new EQB501XD-1A and EQB501XDB-1A feature Casio's Tough Solar Power system which eliminates the need for battery changes. After a full-charge and without further exposure to light, the timepieces have a battery life of approximately seven months as well as a special power save feature that enables it to power down when not exposed to light for a certain period of time to conserve energy. These solar battery-powered timepieces can even be charged in low or fluorescent light.

With a brushed and polished solid stainless steel band and stainless steel case, the new EDIFICE timepieces are water resistant up to 100 meters and protected with a scratch resistant mineral crystal. Additional features include a stopwatch, daily alarm, lap memory, Phone Finder, neo-brite luminous hands and more. Casio's EQB501XD-1A features stainless steel with red accents ($300), and EQB501XDB-1A features stainless steel with black ion plated bezel and blue accents ($320) – both available this month at Fred Meyer Jewelers and select Macy's.

For additional information on Casio's EDIFICE collection of timepieces, please visit www.EDIFICE.Casio.com.

About EDIFICE
Casio's EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio's EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms, and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio's EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

Christine Azzolino/Jennifer Samuels
Coyne Agency
(973) 588-2000
[email protected]
[email protected]

S. Vander Schans/ A. Colasacco-Sharpe
CASIO AMERICA, INC.
(973) 361-5400
[email protected]
[email protected]

SOURCE Casio America, Inc.

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