Casio G-SHOCK Launches #Neverblendin Dallas

Interactive Cultural Experience Comes to Dallas to Celebrate Camouflage Timepiece Series

Jun 23, 2014, 12:25 ET from Casio America, Inc.

DOVER, N.J., June 23, 2014 /PRNewswire/ -- Casio America, Inc. celebrates the launch of their new camouflage timepiece series with an on and off-line scavenger hunt that leads consumers through the city of Dallas and its coolest cultural hotspots.

In Dallas, the featured artwork- custom created for the G-SHOCK #Neverblendin scavenger hunt- is by Mason Mcfee (aka Maseman). His artwork will be exclusively featured in the limited release of the G-SHOCK Profiles Vol.2 zine, available at Centre, Dallas from June 27th through June 29th.  Maseman will be in attendance at an event to celebrate the Dallas hunt at Centre between 7pm10pm on June 27th.  The first 25 winners of the local scavenger hunt are admitted into the event.

G-SHOCK fans start the scavenger hunt at After sign up, players' computers are paired with their smartphones.  The custom G-SHOCK application uses Google Maps and Google Street Views to virtually guide players towards G-SHOCK logos, which have been digitally camouflaged into existing street art within the city.  Each hidden G-SHOCK logo unlocks a single piece of a larger custom art puzzle.  Participants follow the map on their devices until they gather all hidden pieces.  The first 25 players to complete the puzzle receive a prize.

After completing the online portion of the hunt, players are asked if they would like to go offline and hit the streets of Dallas. If offline mode is selected, the player is navigated towards a final retail destination in the city of Dallas, where the final clue is hidden. The first 25 players to collect the last clue in-store win a prize and entry to the local event at local retailer, Centre between 7pm10pm on June 27th.    

After completing the hunt, every player (National and Local) can enter for the chance to win a trip for two to the 2014 US Open of Surfing in Huntington Beach, California. 

Three styles comprised of eight models within this stealth, yet bold G-SHOCK camouflage series are the focal point for the multi-city Scavenger Hunt. The woodland and tiger camouflage patterns of these models make the watches perfectly suited for today's street fashion scene; and are sure to stand out in crowd; hence Never Blend In. In addition to their unique look, all styles (GA100CF, GD120CM and GDX6900CM) feature G-SHOCK's world renowned "tough" structure of shock and 200-meter water resistance.  Combined with a wide array of functionality, such as 48-city world-time, countdown timer, stopwatch and alarms, the G-SHOCK camouflage series is sure to make time fly.

Follow:  @gshock_hunt on twitter.  A live feed will tweet the status of prizing during the scavenger hunt.
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Share:  #neverblendin

CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up". For additional information on Casio's line of G-SHOCK timepieces, please visit 

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit

About Maseman
Maseman is Mason McFee, an artist and designer living in Austin, Texas.

Mason spent his childhood in a small town in Texas where he collaborated on projects like building tree houses, rolling giant boulders down hills, building skate ramps and jumping bikes into creeks. In high school, Mason played varsity basketball, drove a yellow 1971 VW Beetle and worked as a cave tour guide for multiple years. After graduating from the university, he spent seven years designing and art directing at an Austin ad agency. Outside of commissions and his personal work, he works for a variety of businesses in Austin and elsewhere, creating artwork, design and projects for print and the web. Mason collaborates with Jessica Clark and other artists on a publishing project named Crummy House, making limited edition zines, artworks and art shows.


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SOURCE Casio America, Inc.