The one-minute video showcases the timepiece in its finest element – on a test pilot's wrist, mid-flight. The sleek G-SHOCK GA1000 Gravitymaster, combines military mechanical taste with the toughness that G-SHOCK is known for.
Filmed at the Jet Warbird Training Center in Sante Fe, New Mexico, the film follows Justin Decio, a seasoned test pilot, from pre-flight to mid-flight. The film begins as the test pilot prepares for flight wearing his trusted G-SHOCK Gravitymaster. Our test pilot prepares his aircraft for take-off, showcasing the similarities between the cockpit controls and the Gravitymaster's dial layout. The timepiece is on full display as Justin soars through the sky.
The cockpit of an aircraft contains flight instruments and the controls enable the pilot to have full control. The instrument panel within the cockpit is designed to optimize pilot instrument scanning. Likewise, the GA1000's case and dial layout is similar in styling so that all controls are easily navigated and viewed.
- Twin Sensor
- Digital Compass (w/ Needle Indicator and Bearing Memory)
- Auto UV-LED Neon Illuminator Light
- World Time (31 time zones/48 cities + UTC)
- 200M Water Resistant
- Neo-brite Luminous Hands & Markers
- 5 Daily Alarms
- 1/100th Sec. Stopwatch (24Hr)
- Countdown Timer (60 Min)
- Module: 5302
- Case Size: 52.1mm
Available from October 2014 at Specialty Retailers, G-SHOCK.com and the G- Shock NYC Soho store
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up".
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
FOR MEDIA INQUIRIES, CONTACT:
Sue Vander Schans
CASIO AMERICA, INC.
SOURCE Casio America, Inc.