Casio G-SHOCK Taps Talents Of Kevin Lyons For Limited Edition Timepiece
Two of the world's best combine their talents for a special January 2015 delivery
DOVER, N.J., Jan. 12, 2015 /PRNewswire/ -- Casio will once again crossover into the art world for an innovative partnership with renowned creative director, designer, illustrator and founder of fashion label, Natural Born - Kevin Lyons.
The two greats have united their respective talents to bring to life a beautifully innovative and refined, yet technically enhanced timepiece for the New Year.
Great for those who are preoccupied with their creative projects, the G-SHOCK GB5600B-K8 offers wearers a host of functions that make timekeeping and connectivity a seamless task. The limited edition model has been designed with Bluetooth low energy technology to give the wearer a forward thinking, clutter free timepiece that will co-exist with their on-the-go lifestyles.
"I am super psyched to be working with G-SHOCK again. Some time last year, Arkitip came to me with the opportunity to create a watch that would illustrate how tough G-SHOCK is," said Kevin Lyons. "I immediately thought of concrete and concrete blocks. I later paired that idea with the Rudeboy concepts of Concrete Jungle and Tougher Than Tough, both being titles of classic ska recordings describing hard-core urban life in Kingston, Jamaica. Add to this my iconic pyramid Monster characters made out of concrete blocks, and the result is a strange little project that now consists of a classic 5600 with Bluetooth technology, some really cool packaging, and a large-format hand-drawn off-set zine that delves deeper into this crazy combination of concrete meets toughness meets Rudeboy meets pyramids UPTOWN."
Included within the model's Bluetooth capabilities are music control, time sync, incoming call alert, incoming email alert, incoming social media alert, phone finder, and out-of-range warning. The model was also designed with a tap-function that allows the wearer to double-tap the watch screen in order to silence the alarm/vibration alert.
True to form, the GB5600B-K8 will instill confidence in its wearer by offering dynamic G-SHOCK performance and technical standards: shock resistance, 200m water resistance, and phone finder, world time (35 time zones/100 cities + UTC), an auto LED (super illuminator) backlight, 5 daily alarms (beep or vibration), 1/100th sec. stopwatch (1,000hr), 1/10th sec. countdown timer (24hr, beep or vibration), 12/24 hour formats, mute function and 2 year battery (based on 12hr of connectivity per day).
View the cinematic black and white metropolis film from the lens of Kevin Lyons here: http://www.gshock.com/happenings/videos/KevinLyons.
The G-SHOCK x Kevin Lyons timepiece will retail for $200.00 USD and will be available in January 2015 at the G-SHOCK NYC Soho store and select Macy's and fashion boutiques.
About KEVIN LYONS
Kevin Lyons has worked with such clients as Nike, Converse, Umbro, Coca-Cola, American Express, among others. In 2010, he won an Emmy for title design for Eric Ripert's PBS series, Avec Eric, and also won a Cannes Golden Lion for his campaign for Diesel while Managing Partner at Anomaly NYC. Kevin is the former global Creative Director for Urban Outfitters. In a 7-year tenure, he helped shape the brand holistically, including: exterior signage, retail environment, digital design, packaging, posters & promotions, book and catalog design, labeling, and products (t-shirts, apparel, and lifestyle product graphics). Kevin also led the acclaimed music program, oversaw the brand's PR and marketing and the corporate design for the umbrella company Urban Outfitters, Inc., (Anthropologie, Free People and Urban Outfitters). Prior to Urban Outfitters, Kevin served in a variety of diverse roles including, Design Director at Stussy Worldwide; Art Director for Spike Jonze's Girl Skateboard Company; US Art Director for Tokion Magazine and Senior Designer for Nike Inc., where he was responsible for branding several big-time college and pro sports franchises. In 2001, Kevin was named to "The Top Forty Designers Under Thirty" by ID Magazine. He has written articles for the AIGA Journal, as well as addressing the AIGA twice including once as a published recipient of its Fresh Dialogues Series. He has held teaching assistant positions at both RISD and CalArts, and has been a visiting critic at the Yale Graduate School of Design. He was an Assistant Professor of Typography at the Pratt Institute from 2000-2002. Kevin produces two clothing lines; one for 2K, called Atlantis and the other under his personal namesake, NATURAL BORN - both are distributed globally. His own work has been published worldwide from Thrasher, The Face, Lodown, The New York Times Magazine, Arkitip, Anthem and Refill. He has shown worldwide including solo shows in Paris, Philadelphia, Los Angeles, San Francisco, and Tokyo. His books and zines are available from And Press and Nieves. Kevin Lyons is a graduate of the Rhode Island School of Design where he received a degree in film and has a Masters Degree from CalArts.
About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up".
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
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Photo - http://photos.prnewswire.com/prnh/20150112/168469
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SOURCE Casio America, Inc.
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