DOVER, N.J., Nov. 29, 2018 /PRNewswire/ -- Today, Casio G-SHOCK announces the debut of an all new timepiece (GA110FRG-7A) created in collaboration with chart-topping rapper, A$AP Ferg. The watch, which is the first between G-SHOCK and the artist, is based on G-SHOCK's original GA110 model. Featuring a clear resin band and bezel with blue, red and yellow accents on the dial face, the watch also features A$AP Ferg's signature on the band loop and case back. The watch comes in a custom limited-edition packaging.
A life-long G-SHOCK fan, A$AP Ferg's partnership with the brand follows his performance at the G-SHOCK 35th Anniversary event last year in New York City. "G-SHOCK is legendary and I'm so excited to introduce this watch to the world," said A$AP Ferg. "I really enjoyed the collaborative design process and I think my fans are going to love the result."
Coming off the success of his Still Striving release and its double platinum-selling single, "Plain Jane," A$AP Ferg embodies G-SHOCK's core ethos of "Absolute Toughness."
"Having A$AP Ferg perform at our 35th Anniversary was a big highlight for us and we're thrilled to announce a deeper partnership," said David Johnson, Vice President of Casio's Timepiece Division. "A fashion icon to many, working with him to design a watch was something that made a lot of sense for us as a brand."
"When I sat down to design my G-SHOCK watch, I kept thinking about how watches work," said A$AP Ferg in regards to the inspiration behind the timepiece. "It brought me back to a memory I didn't realize I had: my Aunt Kim's bedroom telephone.
It was a transparent phone, where you can see all the inner workings and when it rang it lit up inside. That design was so beautiful to me. It had a bit of primary colors and touches of neon throughout. I wanted my watch to look the same way. Transparent with neon hits; clean and beautiful."
A video was created to showcase the new timepiece. Take a look: http://bit.ly/GSHOCKxASAPFerg
Featuring an expanded case size and large anti-skid buttons for easier accessibility, the GA110FRG-7A also boasts premium features such as a speed indicator and mute function.
The watch also comes equipped with standard G-SHOCK technology including:
- 200M water resistance and shock resistance
- Speed indicator
- Magnetic resistance
- Auto LED/Flash alert
- 4 daily alarms
- World time (29 TZ & 48 cities)
- Target alarm
- 1/1000th stopwatch and countdown timer
- Full auto calendar
- 12/24 Hr formats
- 51.2mm case size
The GA110FRG-7A will retail at $150 and will launch exclusively at Dover Street Market New York and Los Angeles on Friday, November 30th. Additionally, there will be a pop-up signing with A$AP Ferg at the Dover Street Market New York City location on the evening of November 30th.
The timepiece will then be available for purchase beginning in December 1, 2018 at G-SHOCK authorized retailers including Macy's, G-SHOCK Soho Store, and gshock.com.
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com
About A$AP Ferg
A$AP Ferg is an American rapper from New York City's Harlem neighborhood, who launched his debut album "Trap Lord" in 2013 and his follow up album "Always Strive and Prosper" in 2016 which bridges the gap between Trap Lord and his mixtape of Ferg Forever as far as his growth and maturity as an artist. Ferg's latest release is a mixtape called "Still Striving," which launched in August 2017. In 2018, his single "Plain Jane" has gone on to reach double platinum and he completed a wildly successful North American "Mad Man" tour. In addition to his solo career, A$AP Ferg is part of the hip hop collective A$AP Mob. Although rapping is one of his main passions, he is a successful business owner, entrepreneur and painter.
SOURCE Casio America, Inc.