Casio Leverages CES 2011 to Usher in New Era in Digital Imaging

LAS VEGAS, Jan. 5, 2011 /PRNewswire/ -- Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today unveiled TRYX®, a revolutionary new camera that will allow consumers to stand out and be noticed. Strikingly different than any other camera or camcorder on the market today, TRYX impresses with a distinctive, variable frame design which knows no bounds. With TRYX, consumers can do more and be prepared to capture their photographic lives in ways they were never able to before.

(Photo:  http://photos.prnewswire.com/prnh/20110105/NY23908 )

Tricked-Out Design

Thanks to its super thin (.59-inches thick), variable frame design, TRYX can adapt to fit the user's preferred shooting style or to help them capture an image from just about any angle. Users can hold the camera horizontally, in a traditional point-and-shoot style, or flip out the rotating, three-inch, touch-screen LCD and swivel the body to experience countless other positions. The frame rotates 360-degrees and can be adjusted so that the body can act as a tripod, allowing TRYX to stand on its own, or the LCD screen can be rotated up to 270-degrees so that users can perfect their own self portrait and see themselves in the frame. The body can also rotate so that the camera can hang from a hook, doorknob or other surface. The Casio TRYX's body can also be adjusted so that users can record full-HD, 1080 video (30fps) with the traditional feel of a dedicated camcorder, either in a left or right-handed grip.

High-Speed and High-Performance

At the heart of TRYX is a 12.1 megapixel back-illuminated CMOS sensor which will help capture stunning images thanks to its enhanced sensitivity and low-light performance. The TRYX's CMOS sensor is also coupled with dual core processors as well as Casio's stateoftheart EXILIM® ENGINE HS, which add significant processing speed and enhance the overall imaging experience.

Expressing One's Creativity

TRYX is fully-loaded with a range of functions, such as Slide Panorama and slow-motion video recording, which users can take advantage of to boost their creativity and truly express themselves through images. With Slide Panorama, users can effortlessly capture 360-degree panoramic images, and with slow-motion video, users can record events that are ordinarily too fast for the eye to see, at speeds up to 240 fps (432x320). TRYX also incorporates Casio's revolutionary HDR-ART technology, which gives users the ability to effortlessly transform any photo from ordinary to extraordinary, all with just the touch of a button. HDR-ART works by combining continuous shots with differing exposures and performing highly-precise image analysis to locally change the contrast and level of color saturation. Users can select from three different processing levels to suit their artistic tastes and produce results that are guaranteed to impress.

Empowering the Fingertip

Housed within TRYX's LCD screen (460K pixels) is the camera's intuitive touch-screen interface. Through the LCD, users can activate TRYX's touch-shutter, which can focus on an area or subject in the frame and capture the photo, just by touching the screen. TRYX's advanced self-timer can also be activated using the touch-screen LCD. Featuring a clever little twist, the self-timer can be triggered using the camera's built-in motion sensor. Users can configure the self-timer using their finger to designate an area in the frame on the LCD where TRYX needs to monitor for motion. When motion is detected in the specified area, the self-timer will be triggered.

Ultra-Wide Angle Lens Makes it Easy

With a standard lens, consumers are forced to sacrifice what they can actually capture, as they can't fit exactly what they want in the frame. That's no longer an issue with TRYX, as the camera offers an impressive, ultra-wide-angle, 21mm lens. The 21mm ultra-wide-angle lens is also outfitted with Casio's state-of-the-art High-Speed SR Zoom technology. Significantly more advanced than traditional digital zooms, High-Speed SR Zoom captures multiple still images at high-speed and combines them to produce sharp and clear photos. Image quality can be maintained up to two times the range of the focal length.

Social Media Simplified

Casio also preloaded the TRYX with software that facilitates the uploading of images and video directly to the Internet, including many of today's most popular social networking platforms. Users can simply select which photos and videos they would like uploaded from the camera beforehand, and upon connecting it to a computer, the files will automatically be sent to each specified destination.

The Casio TRYX will be available April 2011 for $249.99.

EXILIM and TRYX are trademarks or registered trademarks of CASIO COMPUTER CO., LTD.  YouTube is a registered trademark of YouTube, LLC. Any other company or product names are trademarks or registered trademarks of their respective holders.

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit http://www.casiousa.com or http://pressroom.exilim.casio.com.

SOURCE Casio America, Inc.