Cell Marketing Group Texts TransMedia Group To Publicize Its Leadership in Mobile Marketing

BOCA RATON, Fla., June 13, 2011 /PRNewswire/ -- Cell Marketing Group (www.cellmarketinggroup.com) of Fort Lauderdale would like to text everybody how important mobile marketing has become, but instead has retained TransMedia Group to spread the word through traditional and social media.

TransMedia said its publicity will expose how fast mobile technologies are taking hold today as many businesses are seeing that it boosts their bottom line.

"Our publicity will underscore how this blazing new technology is dramatically changing not only the way companies do business but the way we live," said Thomas J. Madden, CEO of TransMedia Group (www.transmediagroup.com).  No stranger to mobile technology, Madden recently suggested such novel uses of Microsoft Tag as inserting what he terms "Tagitaphs" on headstones of U.S. military personnel who died in the service of our country "so through our cell phones we can learn more about our brave fallen heroes."

TransMedia's campaign will show off Cell Marketing Group's diverse array of tech savvy services that include mobile SEO, mobile websites, SMS integration, text marketing, local proximity marketing, geolocation-based marketing, near field communication, QR codes and Microsoft Tags.

"CMG also will introduce technology to traditional business with TransMedia serving as the conduit between the tech world and the worldwide marketplace," says Managing Member Scott Messina.

Here are "how to's" on which TransMedia's publicity will focus to help put businesses on the "mobile map:"  They are how to:

• Set up an SMS loyalty program in which merchant links a keyword to a shortcode consumers opt into to receive valuable offers by text message.
• Set up QR codes for easy opt ins to loyalty programs or for delivering information to consumers at point of purchase.
• Deploy Local Proximity Marketing in which merchants install a hardware device that transmits an offer up to 300 yards or more that can be received by a user's cell phone.
• Deploy Geolocation Marketing tapping the ability of most smartphones to geolocate a consumer.

"Our publicity will show how search engines view local offers more relevant for certain searches, so merchants embracing this technology will appear higher in a mobile search than on a PC based search," said Madden.

SOURCE TransMedia Group