Centric Software Launches AI-Powered End-to-End Price Management to Navigate Tariff Pressures and Maximize Margins

Centric's platform connects data, forecasting and market intelligence to balance margin, market needs and consumer demand

CAMPBELL, Calif., Nov. 13, 2025 /PRNewswire/ -- Centric Software^® is thrilled to introduce new innovations with the launch of its AI-powered end-to-end price management capabilities, empowering brands and retailers to optimize pricing strategies, protect margins and stay competitive amid rising tariffs, cost pressures and market volatility. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

Price management from Centric Software is a complete, end-to-end pricing workflow—spanning pre-season initial price setting, in-season adjustments and promotions and end-of-season markdown optimization—all within one connected platform. It empowers brands and retailers to centralize pricing strategies and streamline cross-functional collaboration, ensuring consistent execution across regions, channels and product hierarchies. The result is increased operational efficiency, accelerated pricing decisions and stronger alignment across teams, driving margin protection, minimizing errors and reinforcing brand integrity at scale.

Today's retail environment is being reshaped by external pressures such as tariff volatility, supply chain disruption and rapidly shifting consumer behavior. Within this context, pricing teams face five critical process challenges that limit their ability to respond effectively to market change:

1. Disconnected data: Internal cost and margin data are not linked to external market and competitor insights.
2. Fragmented processes: Pricing still depends on manual work and siloed tools across global and local teams.
3. Lifecycle blind spots: Limited visibility across pre-season, in-season and end-of-season performance.
4. Channel and market complexity: Maintaining consistency across stores, e-commerce and marketplaces is increasingly difficult.
5. Lack of prescriptive insight: Without integrated forecasting, pricing remains reactive, risking margin erosion and over-discounting. 

Centric Software connects these fragmented elements into a single, actionable version of the truth, delivering:

• Price management: Centralize and streamline pricing strategies across channels, regions and product families to ensure consistency, accuracy and alignment with business goals.
• AI forecasting for pricing (Pre-season): Use embedded AI to predict demand and price sensitivity before the season starts, optimize initial price points and markdown strategies with data-backed insights to maximize revenue and sell through.
• Competitive pricing: Stay ahead of market trends by dynamically analyzing competitor prices to maintain positioning, drive consumer value and protect profitability.
• Lifecycle pricing: Manage pricing across the entire product lifecycle, from launch to markdown to clearance, leveraging analytics and automation, including price elasticity modeling and cannibalization avoidance, to optimize pricing decisions at every stage and protect margins.
• Market intelligence: Integrate external market data, consumer trends, competitor activity and economic indicators to empower pricing strategies with actionable, contextual insights.

"Tariff volatility and inflation have amplified the pressure on retail margins worldwide," says Fabrice Canonge, CEO of Centric Software. "Price management transforms how pricing decisions are made, from reactive to proactive, by combining internal data, forecasting and market intelligence. It enables brands and retailers to respond strategically to tariff impacts, protect margins and maintain competitiveness across all markets."

To experience price management in action, join our live webinar "Smarter Pricing Strategies: Balancing Margin, Market and Consumer Demand" on November 25, 2025 and explore how AI-powered pricing delivers confident, connected decisions at every stage of the product lifecycle.

In this session, Priscilla Fearn Kory, Product Manager for Centric Pricing & Inventory and Riccardo Proni, Vice President of R&D for Centric Planning, will demonstrate how leading brands are uniting internal performance data with external market insights to protect margins, enhance competitiveness and respond dynamically to market shifts.

https://www.centricsoftware.com/events/smarter-pricing-strategies-balancing-margin-market-and-consumer-demand/
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Centric Software^®  ( centricsoftware.com ) 
From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell and replenish products. 

• Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market. 
• Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.  
• Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.  
• Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point. 
• Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.  
• Centric PXM^™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins. 

Centric Software's market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research. 

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions. 

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence, Centric Visual Boards and Centric PXM are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.  

Americas: Nav Sangha, [email protected]
EMEA: Stephanie Dullin-Brule, [email protected]
APAC: Lily Dong, [email protected]

SOURCE Centric Software