ClassPass and Magicline Launch Integration to Help Fitness Studios Reach New Members and Simplify Operations

Studios can now manage bookings, check-ins, and ClassPass demand directly in the Magicline platform

NEW YORK, Sept. 3, 2025 /PRNewswire/ -- ClassPass, the lifestyle app that provides access to thousands of fitness and wellness experiences worldwide, today announced a new integration with Magicline, one of Europe's leading cloud-based gym management platforms. With this collaboration, fitness venues can now manage and control their ClassPass settings seamlessly within the Magicline platform.

This integration connects Magicline's network of more than 8,000 fitness businesses to ClassPass's expansive global audience, providing operators with a consolidated way to manage listings and increase utilization. Key features include real-time syncing of classes and appointments, automatic booking confirmations and cancellations, reservations automatically reflected in Magicline, and enhanced inventory control.

ClassPass data shows that globally, 94% of users are new to the studios they visit. For Magicline partners, this integration delivers exposure to ClassPass's large network of customers actively exploring new fitness options–helping them fill empty spots without upfront costs. Studios maintain full control over how many ClassPass spots are available for each class, ensuring flexibility and ease of management.

"This initiative underscores our commitment to helping studios thrive in a competitive market," said Laura Semrau, General Manager, DACH and Southern Europe at ClassPass. "By embedding ClassPass demand directly into the Magicline platform, we're giving operators a single streamlined solution to keep classes full, simplify management, and unlock new revenue opportunities—while turning first-time visitors into loyal members."

"I am thrilled to welcome our newest partner, ClassPass into our ecosystem," said Bettina Hermes, Director of Partnerships at Sport Alliance. "This integration creates a seamless and enjoyable experience for our shared customers, making it easier than ever to book classes and access our offerings directly through the ClassPass platform."

Availability & How to Get Started
The integration is live and available now for all Magicline partners. Customers can activate ClassPass via the Magicline Marketplace and complete the setup by following the step-by-step guide available in the ClassPass Help Center.

About ClassPass  
ClassPass is revolutionizing the fitness and wellness industry by bringing together the world's best classes and experiences into one app. Founded in 2013, ClassPass connects members to millions of classes and experiences in 31 countries around the globe while working directly with businesses to merchandise their excess inventory, find new customers and generate new streams of revenue. With tens of thousands of fitness studios, gyms, and spas in the ClassPass network, members can use ClassPass to choose from a broad range of options including workout classes such as strength training, yoga, Pilates, and boxing, as well as spa treatments such as massage, acupuncture, manicures, and more. Additionally, ClassPass is now available as a wellness benefit with the world's leading employers. Learn more at http://classpass.com.

About Magicline
Magicline is one of Europe's leading cloud-based gym management software platforms. Originating in Germany, it has grown into the country's largest fitness studio software, used by over 8,000 fitness facilities worldwide. With its open platform approach, Magicline empowers fitness businesses to streamline operations, enhance member experiences, and grow through powerful integrations with top partners like ClassPass. Magicline is headquartered in Hamburg and is a Sport Alliance GmbH brand. Learn more at https://marketplace.magicline.com.

SOURCE ClassPass