WEST PALM BEACH, Fla., Dec. 24, 2025 /PRNewswire/ -- Consult PR Inc., released an update from its ongoing AI series addressing how AI-enhanced pay-per-click programs perform when applied to niche keywords and specialized service categories. The firm shared strong results from AI-enhanced PPC programs across a majority of clients. That said, this update focuses on a smaller percentage of clients who have not seen the same outcomes and explains the reasons behind those differences.
According to the firm, AI-enhanced PPC programs are typically structured around broader keyword matching and conversational search trends rather than the tightly narrowed, industry-specific keyword structures used in legacy pay-per-click programs. For clients operating in very specialized service categories, this broader starting point can require weeks or, in some cases, months of training and refinement of the AI programs to reach performance levels similar to established legacy campaigns. During this learning phase, broader targeting can dilute results, particularly for clients working with smaller budgets.
To address this, Consult PR has implemented a hybrid strategy. Clients with detailed and niche legacy PPC programs continue running those programs with the majority of their budget. At the same time, a smaller portion of the budget is allocated to AI-enhanced PPC campaigns (that begin with broader matching). This allows the AI systems to train gradually over time. As the AI learns (with the right feedback) the niche aspects of a client's service category, budgets and targeting can be assessed and tweaked accordingly. As of the release of this update, the firm notes that this refinement cycle is still in progress, and AI programs have not yet consistently surpassed legacy programs for niche keyword categories.
"AI-enhanced pay-per-click programs are producing strong results for many clients, but we are seeing that niche keywords and service categories require more time for training and refinement. These programs often start broader than legacy campaigns, which can impact performance early on. Our hybrid approach allows clients to continue running proven programs while giving AI the opportunity to learn. This is not meant to be an all-encompassing finding or a criticism of the AI efforts of the advertising platforms. In fact, we are excited about where this is heading. These are simply our findings to date, and we hope others in the industry share their experiences so we can learn from one another." — Paul Ramkissoon, Chief Executive Officer (CEO), The Digital WOW, powered by ConsultPR.net
The firm added that participation in AI-enhanced PPC programs remains important due to expanded reach across Google properties, including search, display, video, Gmail, and Discover. Eventually, when AI-driven programs reach parity with legacy campaigns, at minimum, the additional delivery modes represent added value and increased exposure opportunities. Consult PR will continue to monitor PPC campaign performance and expects further improvement and updates as the "move to AI" journey progresses.
To learn more about Consult PR, visit the company website.
About Consult PR
Consult PR Inc., is a full-service digital agency with over twenty-five years of experience serving clients across the United States. The company provides custom software development, digital marketing programs, website design and development, and related digital services under one roof. Having served 1000+ clients, the company focuses on measurable results, service consistency, and strategic guidance that helps clients stay competitive in their industries.
[Social Media Handles]
https://twitter.com/CPR_Paul
https://www.linkedin.com/company/consult-pr
https://www.instagram.com/consult_pr1/
https://www.pinterest.com/consultpr/pins/
https://www.youtube.com/channel/UCgfRBv6o3YJ2-EIr0a9dmrg
https://www.facebook.com/consultpr/
SOURCE Consult PR, Inc.
Share this article