Crocs Enters Third Year of Fashion-Forward Blogger Program

CrocStyle Insiders help showcase brand's array of stylish yet comfortable footwear

Mar 06, 2014, 06:00 ET from Crocs, Inc.

NIWOT, Colo., March 6, 2014 /PRNewswire/ -- Crocs, Inc. (NASDAQ: CROX) today announced the third year of the brand's style blogger program, which highlights on-trend, yet comfortable, Crocs™ footwear throughout the year. Three well-respected style and fashion bloggers are taking part in the 2014 CrocStyle Insider program to help preview and showcase new styles of Crocs™ shoes.

Each CrocStyle Insider helps share new, fashionable Crocs™ products with today's savvy shoppers looking for online style inspiration through monthly reviews on their blogs. They also host interactive online events and style parties throughout the year to further connect with their readers. The following three women have been named 2014 CrocStyle Insiders:

  • Jordan Reid is the creator of, deemed 'a survival guide for those who don't have a clue how to be domestic' by the Daily Beast. In a feature on Ramshackle Glam, Time Magazine wrote that 'of all the changes wrought by social media, few underscore the reach of the individual like the rise of Reid.' Reid has conceptualized, styled and executed national campaigns for companies including Dove, TJ Maxx, DKNY, Simple Skincare, and Timex, and has appeared in a wide variety of publications and websites, including InStyle, New York Magazine, Cosmopolitan, Glamour, and The Nest. She has spoken at fashion and beauty events around the country, and hosted two seasons of the Meredith Video Studios-produced home decor show, Jordan In The House. Her first book, Ramshackle Glam: The New Mom's Haphazard Guide To (Almost) Having It All will be released by Running Press in March 2014. Reid grew up in New York City, studied cognitive neuroscience at Harvard University, and worked as an actress for over a decade before turning her focus to fashion, beauty, entertaining, home decor and DIY. Reid presently lives in New York's Hudson Valley with her husband, son and two dogs.
  • Caroline Harper Knapp is the founder and editor-in-chief of HOUSE of HARPER, the must-read online lifestyle destination. HOUSE of HARPER celebrates all of Caroline's passions and adventures including: fashion, home decorating, New York City and travel. Caroline's southern charm, combined with her urban sensibilities, create an aspirational yet relatable perspective that you can't help but fall in love with. Originally from Texas, Caroline now resides in New York City with her husband. They just welcomed their first child, Knox, in early October and are enjoying every moment of being new parents.
  • Carmen Ordonez is a style and beauty expert and founder behind the budget fashion blog, Viva Fashion. Launched in 2008, she covers everything from the celebrity look for less to fashion tips. She has appeared in numerous media outlets sharing her fashion advice, including The New York Times, People StyleWatch, NBC, FOX, Cosmopolitan for Latinas and CNN to name a few. She's also a regular guest on Univision's Despierta America, the #1 Spanish-language morning show in the U.S. Today, her goal is to empower women through fashion, teaching them they don't have to spend a million to look like a million.

"This team of bloggers represents what style means to us at Crocs, which is simply looking great, being comfortable and keeping up with trends on a budget," said Katy Michael, VP of Global Communications at Crocs. "With more than 300 different Crocs styles available today, we are looking forward to working with this diverse group of style experts to continue to raise awareness of some of our more fashion-forward products and how they can easily be incorporated into any wardrobe."  

To keep up with the CrocStyle Insiders and check out their insights and personal styles featuring the newest Crocs™ shoes, readers can find the latest on or by following the CrocStyle Insiders on their personal blogs.

Additional information about the newest Crocs™ footwear for the entire family is available at

About Crocs, Inc.

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children with more than $1 billion in annual revenue. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs celebrates the fun of being a little different and encourages fans to "Find Your Fun" in every colorful pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.

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