ENGLEWOOD CLIFFS, N.J., March 31, 2016 /PRNewswire/ -- The mark of a great concert experience is the reciprocal relationship between the fans and the performers' energy, excitement, and movement. To measure how fans help fuel an artist's performance – both emotionally and physically – Degree, the first deodorant activated by movement, has partnered with singer and actress Becky G to kick off the iHeartRadio "Move with the Music" concert series starting on April 18th. During the three-part series, featuring three artists including Becky G, Degree will conduct fan movement experiments using Lightwave's bioanalytics technology for the Degree MotionSense Lab.
"I'm so excited to be partnering with Degree to kick off the iHeartRadio concert series and to have the opportunity to connect with my fans in a way I never thought possible," said Becky G. "Degree is constantly studying the science behind movement, and during my concert, Degree will measure everything from how much energy my fans and I expend, to how fast we spin, to the g-force of our dance moves."
Degree will utilize Lightwave's innovative technology to examine the interplay between the energy of an artist and their audience to showcase the reciprocal impact of fan and artist engagement. Lightwave will deploy their proprietary fan excitement capture hardware throughout the concerts, as well as equip fans with sophisticated wearable devices to collect data.
This is the first time that data on both a performer and their fans' movement and emotional reactions will be simultaneously collected and analyzed during a musical performance, and the first time fans will be able to help build Becky G's show themselves. Starting April 1st through April 10th, fans can tweet a video of their best dance move to @DegreeWomen with #EveryMoveCounts and #Contest for a chance to have their move performed by Becky G during her live concert.
"At Degree, we're always pushing ourselves to innovate, break boundaries and keep people moving – which is what we are doing with the Degree MotionSense Lab and the iHeart 'Move with the Music' Program," said Matthew McCarthy, Senior Director of Deodorant for Unilever. "We're kicking off this concert series with Becky G because we know that her high octane performance and energetic fans are the perfect 'test' subjects."
The experiments conducted during the concert series are part of the Degree MotionSense Lab, a first of-its-kind online hub that features movement analytics of top performers, athletes, and fans. The hub will continue to conduct experiments at various concerts and sporting events throughout the year.
Tune in to watch the livestream of Becky G's concert on Monday, April 18th at 9PM PT on iheartradio.com/Degree and follow @DegreeWomen during the iHeartRadio Concert Series for exclusive content and use the hashtag #EveryMoveCounts to join in the movement conversation. For more Becky G content and information on Degree Deodorant visit DegreeMotionSenseLab.com.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
Unilever's Sustainable Living Plan (USLP) commits to:
- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
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With over a quarter of a billion monthly listeners in the U.S. and over 80 million social followers, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia's digital radio platform, is the No. 1 all-in-one digital audio service with over 800 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 80 million users faster than any other radio or digital music service and even faster than Facebook. The company's operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.
Lightwave is a pioneering bioanalytics technology company that gathers and processes biometric data to measure emotional engagement through the use of wearable and sensor-based devices. Lightwave's platform has analyzed over one billion biometric data points and is the leader in physiological and emotional sentiment analysis. This data is used to better understand physical and emotional responses to experiences -- ranging from films, concerts, behavioral research and sporting events. Lightwave was established in 2012 and is based in San Francisco, with offices in Los Angeles, New York, and Sydney. To learn more about Lightwave visit: http://www.lightwave.io/ or on Twitter @LightwaveInc and Facebook.
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