PITTSBURGH, March 16, 2021 /PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS), the largest U.S.-based, omni-channel sporting goods retailer, announced the introduction of VRST, a men's athletic apparel brand built for the modern active man who lives life on-the-go. VRST is available exclusively on VRST.com and dicks.com and will roll out to more than 400 DICK'S stores nationwide over the coming weeks.
DICK’S Sporting Goods Launches “VRST” - An Exclusive, New Men’s Apparel Brand Positioned To Be A First Of Its Kind For The Company
DICK’S Sporting Goods Launches “VRST” - An Exclusive, New Men’s Apparel Brand Positioned To Be A First Of Its Kind For The Company
DICK’S Sporting Goods Launches “VRST” - An Exclusive, New Men’s Apparel Brand Positioned To Be A First Of Its Kind For The Company
DICK’S Sporting Goods Launches “VRST” - An Exclusive, New Men’s Apparel Brand Positioned To Be A First Of Its Kind For The Company
DICK’S Sporting Goods Launches “VRST” - An Exclusive, New Men’s Apparel Brand Positioned To Be A First Of Its Kind For The Company
DICK’S Sporting Goods Launches “VRST” - An Exclusive, New Men’s Apparel Brand Positioned To Be A First Of Its Kind For The Company
DICK’S Sporting Goods Launches “VRST” - An Exclusive, New Men’s Apparel Brand Positioned To Be A First Of Its Kind For The Company
Key pieces of the apparel line include a variety of commuter pants, joggers and shorts along with tees, hooded sweatshirts and quarter-zips. VRST items range in price from $30 to $120, and the brand offers multiple inseam and waist sizing options outside of standard sizes (S-XXL).
VRST will be located within DICK'S stores, accompanied by signage with stylized photography that showcases the brand. Additionally, VRST will be one of only two brands sold exclusively at DICK'S Sporting Goods to have its own eCommerce and digital platforms, joining CALIA by Carrie Underwood. VRST will be available at VRST.com and dicks.com.
"With the continued intersection of casual wear and athletic apparel, we saw a white space opportunity for a men's line," said Nina Barjesteh, Senior Vice President of Product Development, DICK'S Sporting Goods. "The VRST line leverages our expertise in athletic apparel, technology and the in-house design capabilities we have been building over several years. VRST not only offers sophisticated performance apparel for running and training, but also comfortable, stylish pieces with premium fabrication that can be worn around town, out with friends or while working or working out at home."
Follow @vrst on Instagram or @vrstbrand on Facebook and Twitter and visit VRST.com to stay updated as the brand becomes available at DICK'S stores and on e-commerce.
Additional brand ambassador and marketing initiative news will be shared in the coming weeks.
About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of January 30, 2021, the Company operated 728 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a combination of its dedicated teammates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Outdoor, Fitness and Footwear.
Headquartered in Pittsburgh, DICK'S also owns and operates Golf Galaxy and Field & Stream specialty stores, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming. DICK'S offers its products through a dynamic eCommerce platform that is integrated with its store network and provides athletes with the convenience and expertise of a 24-hour storefront. For more information, visit the Investor Relations page at dicks.com.
Sign up to get PRN’s top stories and curated news delivered to your inbox weekly!
Thank you for subscribing!
By signing up you agree to receive content from us.
Our newsletters contain tracking pixels to help us deliver unique content based on each subscriber's engagement and interests. For more information on how we will use your data to ensure we send you relevant content please visit our PRN Consumer Newsletter Privacy Notice. You can withdraw your consent at any time in the footer of every email you'll receive.Mit Ihrer Anmeldung erklären Sie sich damit einverstanden, Inhalte von uns zu erhalten.
Unsere Newsletter enthalten Zählpixel, die die Lieferung einzigartiger Inhalte in Bezug auf das Abonnement und die Interessen der einzelnen Abonnenten ermöglichen. Weitere Informationen über die Verwendung Ihrer Daten im Hinblick auf die Zusendung von relevanten Inhalten, finden Sie in unserer PRN Consumer Newsletter Privacy Notice. Ihre Zustimmung können Sie jederzeit in der Fußzeile jeder erhaltenen E-Mail widerrufen.En vous inscrivant à la newsletter, vous consentez à la réception de contenus de notre part.
Notre newsletter contient des pixels espions nous permettant la fourniture à chaque abonné, d’un contenu unique en lien avec ses souscriptions et intérêts. Pour de plus amples informations sur l’utilisation faite de vos données en vue de l’envoi des contenus concernés, nous vous invitons à consulter la politique de confidentialité disponible à partir du lien suivant PRN Consumer Newsletter Privacy Notice. Vous pouvez à tout moment revenir sur votre consentement par le biais des informations situées au bas de chaque e-mail reçu.Регистрирайки се, Вие се съгласявате да получавате информационно съдържание от нас. Нашите бюлетини съдържат проследяващи пиксели, които ни помагат да предоставяме уникално съдържание въз основа на ангажираността и интересите на всеки абонат. За повече информация относно начина, по който ще използваме Вашите данни, за да гарантираме, че Ви изпращаме подходящо съдържание, моля, направете справка с нашето Уведомление за поверителност на потребителския бюлетин на PRN. Можете да оттеглите съгласието си по всяко време в долния колонтитул на всеки от имейлите, които ще получите.
Share this article