Discord Launches Newest Ad Format and Partners with AppsFlyer, Gamesight for Ads Measurement

Arena Quests and new measurement partnerships expand Discord's advertising offering, giving brands more ways to reach its highly engaged audience

SAN FRANCISCO, Oct. 2, 2025 /PRNewswire/ -- Discord is continuing the growth of its advertising business with the introduction of its latest Quests format, Arena Quests, and the launch of Video Quests on Mobile, unlocking cross-platform video for brands on Discord. The new Quests format creates fresh opportunities for brands to connect with Discord's massive, highly engaged audience. Discord also continues to strengthen its suite of advertiser tools, offering enhanced campaign analytics through new partnerships with AppsFlyer and Gamesight.

"Discord's Quests represent the future of reward-based advertising, delivering authentic value to users while driving meaningful impact for advertisers. Arena Quests, a ground-breaking new innovation to our Play Quests product, along with new measurement partners, demonstrate the continued growth of Discord's advertising business. As the next big innovator in consumer engagement, we're empowering brands to boost discovery, intent, and retention along with access to Discord's massive and uniquely engaged audience." – Adam Bauer, VP of Sales and Ads Solutions at Discord

Leveling Up Brand Connections with a New Quests Format

With Arena Quests, brands can now sponsor real gaming moments on Discord by rewarding users for playing games within a curated selection of titles or themed bundles sponsored by the advertiser. As players participate in the Quest, they choose a game from a pre-curated list and play for a specified time. Once they have completed the Quest requirements, players earn rewards like Orbs or Discord avatar decorations. Brands naturally become part of the Quest experience by surrounding the gameplay in an authentic and engaging way.

Arena Quests are now available in Alpha testing with limited slots available for select partners.

Video Quests on Mobile Now Available, Unlocking Cross-Platform Reach for Advertisers

Video Quests on Mobile introduces Discord's first mobile advertising solution, expanding reach while staying true to Discord's user-first, reward-driven approach. Unlocking cross-platform capability, Video Quests on Mobile ensure advertisers can engage their audiences across both mobile and PC experiences.

Upleveling Measurement and Attribution Tools for Advertisers

Discord is upleveling its measurement suite for advertisers, including new partnerships with AppsFlyer and Gamesight.

Discord is partnering with AppsFlyer as its first mobile measurement platform (MMP) to provide advertisers with trusted, privacy-safe campaign measurement. AppsFlyer insights can be leveraged for all Video Quests on Mobile campaigns by advertisers who use AppsFlyer.

Early results of the partnership demonstrate how the AppsFlyer integration can supercharge campaigns on Discord. Second Dinner recently ran two Video Quests on Mobile featuring fan favorites Venom, Thor, and Spider-Man facing off in a superhero battle. The second campaign leveraged AppsFlyer and Discord's player-based mobile targeting and server-to-server MMP, driving a 30% performance lift over the first Quest.

"Discord's highly engaged communities offer a rare opportunity for marketers to connect with players in an authentic way. We're proud to bring AppsFlyer's enhanced measurement tools to Discord as a way to help marketers create campaigns that foster more meaningful relationships with Discord's users. We look forward to a deepening relationship with Discord's ad business." – Adam Smart, Director of Product at AppsFlyer

Discord and Gamesight are partnering to provide server-to-server events API integration, enabling end-to-end measurement and attribution for PC and console game publishers. The partnership provides insight into key in-game actions, including installs, logins, and purchases, directly linking them to Discord ad engagement through real-time data exchange. Gamesight third-party measurement is available for beta testing on Discord for PC and console advertisers with an existing Gamesight integration. 

Quests Transform Advertising Into Meaningful Play

Discord's Quests are designed to make brands feel like they're "part of the mission" rather than an interruption, with hundreds of campaigns launched and millions of rewards claimed since launching last year in two varieties:

• Video Quests: Focused on driving awareness and consideration, this format is ideal for trailers, new season announcements, downloadable content (DLC) drops, and other video content.
• Play Quests: Designed to drive gameplay, these Quests require users to play or stream a game to unlock rewards, getting players directly into the game.

More than 50% of users who have seen or interacted with a Quest in the past month say that Quests improve their experience on Discord, with players proactively seeking out new Quests to complete [Source: 2025 Discord internal survey of ~1,000 Quests users]. Discord remains committed to delivering the most authentic, player-centric advertising platform, and will continue to evolve Quests with new products and integrations to power the success of partners in their pursuit of user discovery, engagement, and retention.

About Discord
Discord is the communications platform that enables you to build meaningful connections around the joy of playing games through voice, video and text features. As a communications platform purposely built for people who play multiplayer games, Discord has a highly engaged community of +200 million monthly active users who spend a combined 1.9 billion hours playing games each month across thousands of game titles. Headquartered in San Francisco, Discord is free to download at Discord.com with an optional subscription offering called Nitro that offers enhanced streaming and customization features.

SOURCE Discord Inc.