WHITE PLAINS, N.Y., Aug. 29, 2017 /PRNewswire/ -- To help fans "Stay Thirsty" this college football season, Dos Equis returns as the Official Beer Sponsor of the College Football Playoff and is on a mission with its newest campaign to champion those Saturday football fanatics who choose "Game Day Over Everything."
Whether tailgating at the stadium, home-gating or watching games at your neighborhood bar with friends, Dos Equis offers refreshing and flavorful lagers that pair perfectly with college football drinking occasions and its most interesting fans. At the end of the season, one lucky fan will be crowned "The Most Interesting Fan of College Football" and this opportunity of a lifetime, even by "The Most Interesting Man in the World's" standards, will be honored by the fan being immortalized in the College Football Hall of Fame with a life-sized statue.
"It's incredible to be a part of this 'Most Interesting Fan' campaign because it highlights the spirit and passion college football fans share every Saturday during the season," says Rob Riggle, campaign spokesperson and 'Most Interesting Fan' candidate. "I've been a huge fan of college football all my life, displaying fandom literally on my sleeves and chest, so I'm excited to represent all those other diehards that put 'Game Day Over Everything' as they showcase their most interesting traditions for their teams"
From September 2 through November 14, 2017, fans 21+ can use #MostInterestingFanSearch to enter the contest on Twitter, Instagram and at DosEquis.com by sharing photos, videos or a simple tweet stating why they should be considered. Two finalists will be chosen in November and one winner will then be inducted into the College Football Hall of Fame in Atlanta, GA at an exclusive Dos Equis event on January 7, 2018. Both finalists will receive roundtrip travel for two and will attend the 2018 College Football Playoff National Championship on January 8, 2018. Visit DosEquis.com for more contest information.
In the newest spots, debuting today, fans will see "The Most Interesting Man in the World" chiseling away at the winner's life-sized statue, only to be hysterically interrupted by Riggle, determined to prove to 'The Most Interesting Man' that he is a football superfan himself. As evidence, Riggle delivers high-stakes tailgating anecdotes, such as: "Every time I raise my hand, I start a wave."
"In a way that only Dos Equis can deliver and celebrate while tailgating this season, this campaign gives fans an opportunity to highlight their untraditional and interesting gameday experiences," said Karla Flores, Brand Director for Dos Equis. "So while all college football fans already naturally embody the 'Stay Thirsty' lifestyle, with their storied passions, traditions and tailgate rituals, we're thrilled to offer them a chance to build on that lore by providing an experience that has never been possible before."
Additionally, Dos Equis is also taking its ESPN College Football Playoffs partnership to another level during Week 7 this college football season with its "ESPN Tailgate Week presented by Dos Equis," which will highlight some of the best, most interesting tailgates around the nation and encourage fans to submit why they belong in the College Football Hall of Fame.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of HEINEKEN NV, the world's most international brewer. Core brands imported into the U.S. are Heineken®, the world's most international premium beer brand, the Dos Equis franchise, the Tecate franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown Ale, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.
ESPN, the world's leading sports entertainment company, features more than 50 assets – eight U.S. television networks, ESPN International, ESPN Radio, ESPN.com, ESPN The Magazine, and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by The Hearst Corporation.
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