DOVE AND BRIDGERTON TEAM UP TO OFFER THE ROYAL TREATMENT EVERY QUEEN DESERVES WITH A DEBUT LIMITED-EDITION COLLECTION

The collection features four captivating scents and is available exclusively at Target ahead of the Netflix and Shondaland show's season 4 premiere.

HOBOKEN, N.J., Dec. 26, 2025 /PRNewswire/ -- Beauty brand Dove has teamed up with the global phenomenon show, Bridgerton - from Netflix and Shondaland - to unveil a new limited-edition collection ahead of the Season 4 Global Premiere. The Dove x Bridgerton Limited-Edition Collection transforms everyday rituals into royal indulgence with four enchanting scents, nourishing formulas and bespoke packaging inspired by the romance, mystery and opulence of the Ton. Dove honors the women who choose to show up as their true selves even when modern beauty standards still whisper what beauty "should" be. Grounded in real beauty and inspired by the world of Bridgerton, this collection and partnership celebrates authenticity as the talk of the ton.

"Bridgerton has influenced a cultural movement for embracing your own real beauty, which is very true to the Dove brand," said Marcela Melero, Chief Growth Officer, Dove Personal Care North America and Dove Masterbrand. "We are thrilled to bring this limited-edition collection to Dove and Bridgerton fans everywhere – allowing fans to experience the signature Dove care paired with scents and stories that capture the elegance, intrigue, and grandeur of the Bridgerton universe."

"Shondaland's collaboration with Dove was a natural fit, guided by our long-standing relationship that has always revolved around shared values such as a commitment to inclusivity, authenticity, and celebrating beauty in all forms," said Sandie Bailey co-President and Chief Innovation & Design Officer, Shondaland. "We are proud that this incredible product line carries those values forward and are excited to see fans of the Ton and Dove give themselves the Bridgerton royal treatment they deserve."

The collection's four captivating fragrances are available in a range of Dove products including Body Wash, Body Scrub, Body Mist, Hand Wash, Antiperspirant Deodorant, and Beauty Bars – all of which feature the beloved Dove formulas for skin that feels soft, radiant and deeply nourished, making every bathing experience feel royal. The four scents include:

• Moonlit Masquerade – hydrangea, eucalyptus and warm musk capture the allure of Bridgerton's famed Masquerade Ball — mysterious, romantic and unforgettable.
  • Available in Dove Body Mist, Body Wash, Body Scrub, Antiperspirant Deodorant and a 4-pack Beauty Bar.
• Whispering Wisteria – orchid, champagne and watery florals create a refined, queen-worthy fragrance with a sophisticated, woody finish.
  • Available in Dove Body Mist, Body Wash, Body Scrub, Hand Wash and Antiperspirant Deodorant.
• Raspberry Rendezvous – raspberry, rose, peony and whipped cream blend into a playful gourmand scent reminiscent of a flirtatious teatime affair.
  • Available in Dove Body Mist, Body Wash, Body Scrub, Hand Wash and Antiperspirant Deodorant.
• Love & Meadows – bergamot, wildflowers and rose meet amber and cedarwood for a joyful, fresh escape inspired by Sophie and Benedict's long-awaited connection.
  • Available in Dove Body Mist, Body Wash, Body Scrub, Antiperspirant Deodorant and a 4-pack Beauty Bar.

Launching exclusively at Target.com on 12/25 and in Target stores from 12/28, the lineup is available for a limited time only and ranges in price from $3.99-$7.99. To learn more about the collection and where to purchase, visit Dove.com/Bridgerton.

Season 4 of Bridgerton will premiere on Netflix in two batches on January 29 and on February 26, 2026.

For Dove x Bridgerton Limited-Edition Collection assets, please click here.

About Dove
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of milk cleansers and ¼ moisturizing cream. Dove's heritage is based on moisturization, and it is proof not promised that enabled Dove to grow from a Beauty Bar into one of the world's most beloved beauty brands.

Women have always been our inspiration and since the beginning, we have been committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.

For more than 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge' Dove vows to:

• Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type and style.
• Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
• Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.

About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024. 

Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica. 

For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on Unilever Canada and its brands visit: www.unilever.ca 

About the Bridgerton Universe
Bridgerton captivated viewers around the world when Netflix and Shondaland debuted the iconic series in 2020. The fourth season of Bridgerton turns its focus to bohemian second son Benedict (Luke Thompson) and will premiere in two batches - Part 1 on January 29 and Part 2 on February 26, 2026. Each of its three seasons are among Netflix's Most Popular, with Seasons 1 and 3 currently ranking as #5 and #7, respectively, while the fan-beloved prequel, Queen Charlotte: A Bridgerton Story, dominated the Global Top 10. The franchise has amassed a global fandom that caters to an underserved romance audience, piercing the cultural zeitgeist with unparalleled success and igniting trends as fans celebrate their love of the series through memes, music, books, fashion, décor and more. Live experiences like The Queen's Ball: A Bridgerton Experience, the Bridgerton Concerts by Candlelight series, and immersive offerings at both Netflix House locations in Philadelphia and Dallas opening end of 2025, as well as a growing collection of consumer products, have catapulted the Bridgerton name into an extraordinarily sought-after lifestyle brand. The franchise will continue to offer fresh ways for its passionate fan base to immerse themselves in the Bridgerton universe both on and off screen. Follow @BridgertonNetflix.

MEDIA CONTACT: 
Vanessa Mendiola
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SOURCE Dove