DOVE® Ice Cream Makes Mondays Sweeter by Helping Fans Celebrate Their Mini Victories

Getting through Monday's is a Win in Itself - #MiniWinMonday is Here to Turn Your Small Wins into
Sweet Rewards

NEWARK, N.J., May 12, 2025 /PRNewswire/ -- Celebrating every win, no matter how small, is proven to boost confidence and fuel more progress.¹ Still, too many wins go unseen—which is why DOVE^® Ice Cream is here to change that with #MiniWinMonday, a movement that recognizes and celebrates the small wins, one chocolate-coated, creamy bite at a time.

Finally got around to finishing that novel you started reading last year? That's a win! Mailed that package that's been sitting by your door for two weeks? That's a win too…and a win definitely worth claiming with DOVE Ice Cream Minis. To make celebrating even sweeter, DOVE Ice Cream is teaming up with fun and relatable influencers like Dudette with Sign, the internet's favorite no-nonsense reminder queen, to hype us up and share free boxes of DOVE Ice Cream Minis.

"Mars Ice Cream created #MiniWinMonday to give the small wins in life the space to be celebrated," says Chanel Gant, Mars Ice Cream Marketing Director. "And with two new Dove Ice Cream flavors—mocha and strawberry—Mars brings you even more ways to treat yourself to some me time and take a moment to acknowledge the little moments that deserved to be celebrated."

Starting May 19, share your Mini Win using #MiniWinMonday on a designated Instagram post, click on the link in bio and you'll be eligible to receive a coupon for a free box of DOVE Ice Cream Minis (while supplies last). Full giveaway rules can be found at www.dovechocolate.com/MiniWinMonday.

And even after the free boxes of DOVE Ice Cream Minis are gone, you can still find a bite of sweetness in DOVE Ice Cream Minis at major retailers nationwide. Because every win—no matter how small—deserves to be celebrated.

For more information on #MiniWinMonday and DOVE Ice Cream, visit dovechocolate.com and follow DOVE Chocolate on Instagram, Facebook and TikTok.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN^®, PEDIGREE^®, WHISKAS^®, CESAR^®, DOVE^®, EXTRA^®, M&M's^®, SNICKERS^® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH^® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

¹Source: Designing for Behavior Change—New Models and Moral Issues, B.J. Fogg & Jim Euchner 

SOURCE Mars, Incorporated