Einstein Bros. Bagels Celebrates National Bagel Day with Free Egg Sandwich

Those Ready to Give Up Their New Year's Resolution Are Invited to Make It Worthwhile with the Most Craveable Breakfast 'Round

DENVER, Jan. 8, 2025 /PRNewswire/ -- This National Bagel Day, everyone who's ready to give up a New Year's resolution that has them eating cardboard-tasting breakfast cereal can now embrace their cravings. Beginning January 15, Einstein Bros. Bagels Rewards members can 'give it up for Einstein Bros.' with a Free Egg Sandwich with purchase when ordering ahead in the app or online this month. 

"Studies show that nearly half of New Year's resolutions are abandoned by the end of January," said Hector Briones, Chief Marketing Officer at Einstein Bros. Bagels. "So, for those who are ready to give theirs up, and begin enjoying every bite, we think they should start with the most craveable breakfast out there. Which, of course, is made on a fresh-baked bagel."  

As an added perk, those who join Einstein Bros. Rewards now get early access to this offer and can sink their teeth into any of the brand's twelve egg sandwiches for free, at participating locations. Some fan-favorites to choose from include: 

Farmhouse Egg Sandwich with bacon, ham, cheddar and a shmear of Country Pepper Cream Cheese on a fresh-baked Cheesy Hash Brown Gourmet Bagel. It's the original farm to bagel.

Texas Brisket Egg Sandwich with smoked beef brisket, cheddar and chipotle aioli on a fresh-baked Cheddar Jalapeno Gourmet Bagel. That's right, brisket is for breakfast. 

Chorizo Sunrise Egg Sandwich, sure to spice up your morning, with chorizo sausage, cheddar, smashed avocado and a shmear of Jalapeno Salsa Cream Cheese on a fresh-baked Green Chile Gourmet Bagel.  

To join Einstein Bros. Reward, guests can download the Einstein Bros. Bagels app or visit EinsteinBros.com/Rewards to create an account and start enjoying a variety of member-exclusive offers, including the National Bagel Day free egg sandwich deal at participating locations. 

For more information and to see the full line-up of egg sandwiches, visit Einstein Bros.^® Bagels or for the latest updates and promotions follow Einstein Bros.^® Bagels on social.

Einstein Bros.^® Bagels locations here.  

See full Einstein Bros. Rewards terms and conditions at https://bagelbrands.com/loyalty-program-terms-and-conditions/.

Media Kit here.  

About Einstein Bros.^® Bagels  

Einstein Bros.^® Bagels is a neighborhood bakery known for endless combinations of fresh-baked bagels and premium double-whipped cream cheese. Also serving a variety of breakfast sandwiches, lunch sandwiches, coffee, espresso, sweets and catering, Einstein Bros. Bagels has more than 680 locations throughout the United States. Einstein Bros. Bagels is part of Panera Brands, one of the nation's largest fast-casual restaurant companies, comprised of Panera Bread^®, Caribou Coffee^® and Einstein Bros. Bagels. To learn more, visit www.einsteinbros.com.  

MEDIA CONTACT 

Madeleine Nasch
Proof PR
[email protected] 

SOURCE Einstein Bros. Bagels