Encore Leverages AI Tools to Reshape Events for Gen Z

New AI-powered features support fast, intuitive and personalized experiences for the next generation. The latest Encore Planner Pulse survey reveals new insights regarding AI use trends for event planners.

SCHILLER PARK, Ill., Nov. 6, 2025 /PRNewswire/ -- As the events industry adapts to a rapidly changing landscape, Encore, a global full-service event production partner, is leading the way in creating accessible and inclusive AI solutions that support Gen Z in an era of constant screen time and tech immersion.

The latest Encore Planner Pulse survey¹ reveals that almost 50% of event planners are using or dabbling with AI in some capacity yet a small percentage are actively using it (11%). From real-time translations to personalized content and session summaries, AI is shaping how planners connect with attendees and Encore is at the forefront of integrating new AI-driven technologies into events.

"Gen Z expects fast, intuitive, and personalized experiences that reduce friction and support different ways of processing information. And increasingly, all audiences are feeling the effects of information overload," said Christopher Baron, senior director of innovation at Encore. "Our goal at Encore is to design solutions that meet these needs holistically using AI and digital tools to inform, but also to simplify, and connect."

Meeting the Moment: Designing Events for Distinct Needs and Shared Impact

• Born between the late 1990s and the early 2010s, Gen Z currently represents 27%² of the global workforce and is projected to become the largest generation in the workplace by 2030³.
• With 53% of Gen Z now self-identifying as neurodivergent,³ their preference for short-form, visual-first content and interactive formats like livestreams and polls highlights the need for events that are fast, accessible and sensory-aware.
• Neurodivergent individuals, including those with autism, ADHD, and dyslexia, face challenges in digital environments, such as sensory overload, inconsistent navigation, and unreadable text.

These challenges are increasingly shared by broader audiences due to the cognitive fatigue associated with high screen time and digital multi-tasking. In fact, around 50% of Americans regularly use subtitles when watching TV, with usage rising to 70% among Gen Z and 53% among Millennials⁴. On a popular streaming platform, 85% of UK users opt for captions to improve comprehension and focus⁵. This behavior reflects a broader shift in how people engage with content favoring clarity, accessibility, and flexibility.

Encore AI Accessibility Toolkit

"Customer experience is at the heart of everything we do at Encore. Every touchpoint, from planning to post-event, is shaped by deep insights into what our customers need and value," said Jill Hunt, vice president of customer experience at Encore. "We study our customers' needs constantly, and it informs how we lead the industry forward."

The Encore suite of AI-powered accessibility solutions is designed to support the realities of modern life where attendees may be multitasking, stepping out to take calls, or toggling between screens.

• AI Transcription Services. Near-simultaneous closed-captioning in over 50 languages, viewable on personal devices, screens, or event apps. Captions can be repurposed into marketing or educational content, extending event impact.
• AI Translation Services. Real-time audio translations and multilingual captions, customizable to industry-specific terminology; seamlessly integrates with platforms like Chime Live^®. Designed to support a wide range of attendees, including those who are neurodivergent or hard of hearing, by reducing cognitive overload and improving clarity.
• AI Session Summaries. AI-driven live speech analysis that generates idea clouds, transcripts, and key takeaways. Ideal for planners seeking post-event ROI and content reuse.

To learn more about Encore Digital and AI solutions, visit Encore AI Solutions.

About ENCORE
Encore is the world's leading event production company, supporting meeting and event professionals with event technology, production, tradeshow and exhibition services. With unmatched capabilities, a hospitality mindset and award-winning customer service, Encore is the trusted partner for more than 2,100 premier hotels and venues worldwide, serving thousands of customers and interacting with 25 million people annually. Encore is one of the 2025 Fortune 100 Best Companies to Work For^® and has been a certified Great Place To Work™ for four years running, a recognition that highlights the company's continual investments in its talented workforce as the key to unlocking event customers' greatest successes. The company is headquartered in Schiller Park, Illinois, and operates in 21 countries across North America, Europe, the Middle East, Australia, and Asia Pacific. Learn more at encoreglobal.com and connect with Encore on LinkedIn.

Sources

[1] 2025_Mid-year_Planner_Pulse_Infographic.pdf

[2] How is Gen Z changing the workplace? | Zurich Insurance

[3] Deloitte Global Gen Z and Millennial Survey 2025

[4] Survey: Why America Is Obsessed with Subtitles

[5] Ideal Insight

Media Contact:
Encore Corporate Communications
Email: [email protected] 

SOURCE Encore