Enhanced Teradata Enterprise Marketing Management Suite Simplifies the Delivery of Personalized Intelligence to Any Point of Customer Interaction

Improving the customer experience for more mobile, cross-channel consumers

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Oct 25, 2010, 11:35 ET

SAN DIEGO, Oct. 25 /PRNewswire/ -- Marketers challenged by today's more demanding consumers and an exploding array of technologies can now engage customers on new channels, such as smartphones, iPads and social media sites, as well as through traditional channels such as email, stores, contact centers and bank branches. Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, has introduced new features to Teradata Relationship Manager (TRM) that help marketers reach huge customer audiences, as well as millions of anonymous online prospects with relevant messages based on enhanced analytic intelligence.

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Teradata's portfolio of Enterprise Marketing Management software and services leverage the real-time attributes of Teradata Active Enterprise Intelligence to ensure marketers can respond and interact with customers at subsecond speed.

"As marketers interact with customers throughout their relationship and across all channels, they increasingly need coordinated, automated interactions that Teradata Relationship Manager can provide. Teradata's tightly integrated optimization is a critical feature in ensuring that marketing communications are as effective as possible without requiring massive human intervention," said David Raab, marketing consultant, analyst and author.

TRM has been capturing interactions and customer behavior in near real-time for more than a decade, and has helped major corporations interact more intelligently with millions of customers through every marketing channel. "The future of CRM will be based on real-time, automated, intelligent conversations with customers via emerging communication channels such as the web, increasingly complex mobile devices, and social media," said Marc Schroeder, vice president, customer management marketing solutions, Teradata Corporation.

Schroeder explained some of the new features of the enhanced TRM. "We've built new capabilities that simplify the connection and interaction between TRM and virtually any channel," he said. "Teradata Channel Integration Manager provides a flexible API that allows TRM to deliver personalized leads and capture responses from virtually any interaction channel in near real-time via XML and Teradata optimized web services. Together with newly enhanced lead delivery features, TCIM is an excellent vehicle for delivering personalized offers to online and mobile channels and devices, including social media sites, and collecting responses in near real-time back to TRM - including anonymous visitors, or social media contributors."

Other major enhancements to TRM include customizable reporting, visualization and dashboards that enable marketers and executives to understand the effectiveness of their marketing programs at any level of detail. The new reporting tools, collectively referred to as "Teradata Marketing Intelligence," provide a mechanism for business users to visualize their data, and access standard reports and dashboards from many platform types, including mobile devices, iPhones, iPads, PCs and multiple browsers.

"Marketers today still have difficulty finding detailed performance data to enable critical assessment and improvement of programs, and comparing campaign performance across channels and media is virtually impossible," Schroeder added. "The timely and easily accessible reporting and analytic insights provided by Teradata Marketing Intelligence will allow marketers to make strategic decisions about allocation of limited resources that will help them optimize ROI. Although other vendors offer reporting and dashboards, Teradata provides a unique, enterprise view of all marketing programs that allows unprecedented, customizable analysis of marketing performance across all media and channels from a variety of access platforms, including mobile devices and iPads."

Schroeder added that marketing managers must be able to track and measure the effectiveness of marketing programs to enable better resource allocation to optimize ROI. The new Teradata Marketing Intelligence module will allow users to analyze the impact of CRM activities on corporate objectives across campaigns, communications and segments, and analyze the effectiveness of each CRM communication.

Additional enhancements for TRM being announced today include:

Enhanced Lead Management capabilities that will facilitate marketing to various types of prospects, including anonymous visitors to websites, social media sites, and responders to digital advertisements

Expanded access to customer data with enhanced data source capabilities

Customizable user interface and workflow enhancements to accommodate casual users while increasing options and productivity for advanced users

Enhancements to email integration and web services capabilities

TRM continues to gain global market momentum and new customers across industries as more companies require advanced capabilities for customer management in the rapidly changing world of new media.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com.