Epson and AfterWords Announce Strategic Partnership
Integration of AfterWords with Epson's OmniLink Merchant Services to Improve Business Intelligence and Customer Engagement
CHICAGO, May 22, 2017 /PRNewswire/ -- Today, at the National Restaurant Association Show (NRA) 2017, Epson America, Inc., a leading supplier of value-added Point of Sale (POS) solutions, announced a partnership with AfterWords, an intelligent customer engagement and survey system provider who will leverage the real-time, actionable data generated by Epson's OmniLink® Merchant Services (OMS) platform to provide guest centric business intelligence to its customers in the restaurant, hospitality, retail, travel, and service industries. AfterWords will be showing the joint solution at NRA, from May 20 to 23, at McCormick Place in Chicago, booth# 6067.
AfterWords' intelligent SaaS-based Guest Survey software system delivers questions based on transactional history. It will collect information from the Epson OmniLink printer in real time for the creation of surveys and processing of business intelligence, including details about the guest experience such as specific items purchased, the area where the customer sat, or the individual that helped the customer. This allows service driven companies to see a full picture of their customer's experience. Although AfterWords already had integrations with the most popular POS, ERP, and CRM software solutions, it needed a way to get data from older legacy systems and they were able to accomplish that with the Epson OMS Cloud platform.
"We are very pleased to leverage Epson's OMS to deliver our patent pending real-time transactional guest surveys," said Drew Peloubet, CEO of AfterWords. "The Epson OMS Cloud has provided AfterWords with a quick way to integrate with retail and restaurant software platforms and allows us to acquire data from legacy systems that do not provide APIs for POS integration. The Epson Cloud makes data gathering simple and our partnership is destined to disrupt the survey industry."
"AfterWords offers a superb business intelligence solution to gauge customer feedback and improve a company's success," said Gregg Brunnick, director of product management for POS printers, Epson America Inc. "Our joint solution enables data integration from multiple POS sources allowing AfterWords to provide actionable insights used to pinpoint areas for improvement and increase customer satisfaction. We are very pleased to join forces with a company that has the expertise needed to make a notable impact on a merchant's revenue stream."
About OMS
Epson's OMS platform addresses the fundamental market challenge of disparate POS solutions and the lack of a common data language in the industry. Epson's intelligent receipt printers provide a data gateway which drives cloud and mobile solutions to manage inventory, staffing, loss prevention, merchandising, logistics, analytics, loyalty, online ordering and more without having to worry about costly POS integration. For more information on OMS, please visit https://epson.com/omnilink-merchant-services.
About AfterWords
Located in Tampa, FL., AfterWords is an intelligent customer engagement and survey system that delivers questions based on transactional history. We integrate sales transaction and customer loyalty data to only ask the most relevant questions about a customer's unique experience. Our patent pending process provides more relevant data, results in less survey abandonment, and provides actionable Insights. AfterWords has worked with several experienced experts and university professors to develop the software, and has recently completed a pilot rollout with a major hospitality franchise. Discover what your customers really think using AfterWords.
Please visit www.surveyafterwords.com.
About Epson America, Inc.
Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. For over 40 years, Epson's advanced technology has been at work in millions of POS systems around the world. Today Epson's Business Systems Division continues to bring industry-leading, open architecture, smart technologies to the point of service. You may also connect with Epson America on Facebook (http://www.facebook.com/Epson), Twitter (http://twitter.com/EpsonAmerica), and YouTube (http://www.youtube.com/EpsonAmerica).
EPSON is a registered trademark and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. OmniLink is a registered trademark of Epson America. All other trademarks and/or registered trademarks are property of their respective owners.
SOURCE Epson America, Inc.
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