First Commonwealth Bank Selects Baker Hill® for Smart Loan Applications

- Commercial loan customers to experience faster application process with deployment of online origination tool

- Expedited information sharing and decisioning to drive efficiency and customer satisfaction; support institution's goals to increase loan volume

Jan 13, 2016, 16:27 ET from Baker Hill

CARMEL, Ind., Jan. 13, 2016 /PRNewswire/ -- Baker Hill, a leading provider of technology solutions for common loan origination solutions, relationship management, smart data analytics, and revenue enhancement solutions, announced that First Commonwealth Bank has chosen to implement the Baker Hill AppLink with Bank2Business® origination solution to optimize their online lending process.

AppLink is the latest innovation from Baker Hill that will enable the Indiana, Pennsylvania-based bank to increase efficiencies by expediting the completion and processing of online loan applications. Loan officers and customers alike will experience a faster, easier application process with pre-populated customer data from First Commonwealth's linked database. The bank will also be able to easily share digital applications between branches, expedite loan decisions, and interact with customers via the web-based solution.

"We want our business lending process to be as fast and simple for our customers as possible," said Linda Larotonda, SVP Consumer Credit Services at First Commonwealth. "With AppLink from Baker Hill, we can take advantage of a secure online interface that lets our relationship managers quickly and easily complete a loan application, then share information between the field and our underwriting center to expedite the decisioning process and drive loan volume."

"Customer expectations for speed and service are high in today's digital marketplace," said Naseer Nasim, chief executive officer for Baker Hill. "We're helping our clients work smarter and streamline processes to improve both efficiency and service. Solutions like AppLink enable our clients to use innovative tools to strengthen their customer relationships and ultimately drive profitability."

About Baker Hill
Baker Hill empowers progressive financial institutions to increase revenue, reduce risk, and drive more profitable relationships. The company delivers solutions that streamline origination and portfolio management for business, consumer direct and indirect lending. Baker Hill also delivers sophisticated business intelligence and revenue enhancement solutions that support decisions to mitigate risk and seize growth opportunities. Baker Hill serves 600 financial institutions, including more than 20% of the top 150 banks in the U.S.


SOURCE Baker Hill