Footwear Powerhouse Ramps Up Mobile Foot Locker, Inc. Enhances Mobile Commerce Sites

NEW YORK, April 29, 2011 /PRNewswire/ -- Foot Locker, Inc. unveils upgraded mobile commerce sites for each of its athletic footwear retail banners -- Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports and CCS -- with added functionality and enhancements to provide customers with a seamless and optimal cross channel experience.  

The mobile sites for Foot Locker, Champs Sports and CCS have been upgraded to include advanced features and technology to further integrate its online and in-store offerings. In addition, the Company is introducing mobile sites for its Lady Foot Locker, Kids Foot Locker, and Footaction retail divisions.  

"In our high-speed, high-powered shopping environment, it is essential to empower our tech-savvy, digital shoppers with the information and product knowledge they want to enhance their overall shopping experience," said Stacy Cunningham, Corporate Vice President, Marketing, Foot Locker, Inc.  "These mobile sites are an added extension for customers to find precisely what they want in our stores while also serving as an alternative purchasing platform enabling them to shop anywhere they want via their mobile devices."

Customers can purchase directly from their mobile phone or use the sites to view products, find the nearest store, look up inventory, check model, size and color availability locally, and monitor their VIP Club loyalty account status. VIP members will receive credit for purchases in whichever channel they shop.  Customers can also sign up to get mobile alerts about new products and offerings.  In addition, a customer can send an electronic gift card via the mobile site, and the recipient can walk into a store and use the gift card (via their mobile device) immediately.  The site will also offer customers the ability to look up shoes while in the store to see ratings and reviews by other customers to assist with their buying decisions.

"As the market is evolving, we are constantly looking for new and innovative approaches to connect with and engage our customers," adds Dowe Tillema, President & CEO, Footlocker.com/Eastbay.  "We've implemented many strategic initiatives, such as send-to-store, in-store inventory look up and more, to facilitate the cross shopping experience. These efforts continue to emphasize Foot Locker's leadership in the direct-to-consumer business."

Customers accessing any of the Company's websites via their mobile device will be automatically redirected to the mobile version of the site (for example: m.footlocker.com).  The site was developed to be compatible with all mobile device web browsers.

Foot Locker, Inc. is a specialty athletic retailer that operates more than 3,400 stores in 22 countries in North America, Europe and Australia. Through its Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports and CCS stores, as well as its direct-to-customers channel Footlocker.com/Eastbay/CCS, the Company is the leading provider of athletic footwear and apparel.

Contact: Mary A. Signorino, 212-720-4316

SOURCE Foot Locker, Inc.