TEL AVIV, Israel, March 23, 2015 /PRNewswire/ -- Forter, the first fraud prevention solution to offer a real-time Decision-as a Service™ solution for online merchants, is honored to be announced as the first place, gold prize winner of the Most Invisible Innovation and second place, silver prize winner for Best Newcomer at the 2015 PYMNTS Innovator Awards. Selected from more than 80 finalists, Forter is recognized as an emerging leader in the ever- growing world of payments and e-commerce.
"It's a great privilege to have received such high honors in both categories. I especially want to thank the PYMNTS panel for their consideration, as well as the entire Forter team for their hard work and dedication," said Michael Reitblat, Co-Founder & CEO of Forter. "We look forward to continually advancing our services and solutions to help businesses grow and combat fraud."
Forter provides fraud prevention solutions for online commerce and mobile payments through behavioral analytics and real-time decision making. Each transaction is analyzed with an immediate approval or decline decision to determine whether it was made from a legitimate customer or a fraudster. Forter also offers a 100% money back guarantee, assuring the merchant that if a Forter-approved transaction turns out to be fraudulent, the merchant will be reimbursed for all costs.
"Selected from some of the most valuable players in the industry, we are thrilled to be recognized as an award-winning provider of fraud prevention solutions. With some exciting new products in the pipeline, we are eager to keep expanding and advancing our protective solutions," said Reitblat.
The PYMNTS Innovator Awards offer prestigious recognition to innovators and influencers within the payments industry. Selected from over 600 submissions, winners of the awards are of the most thoughtful minds, emerging disruptors and entrepreneurial visionaries in the world of payments and ecommerce.
Forter is the first Decision as a Service™ customer-centric fraud prevention solution for the ecommerce industry. Forter takes the liability away from the merchant and provides a 100% guarantee for all of its transactions. By providing an end to end solution that delivers a real-time, yes or no decision, Forter removes the hassle of managing fraud for merchants, allowing them to grow their business, increase revenue and strengthen every customer experience. Through its triple layer - cyber, analytic and behavioral - approach to understanding the story behind the transaction, eliminating false positives and attacking fraud, Forter's technology is built to stay ahead of the rapidly evolving fraud and e-commerce landscape. Forter is backed by leading investors, NEA and Sequoia Capital. Follow @ForterFraudFree on Twitter and LinkedIn.