MOUNTAIN VIEW, Calif., July 24, 2014 /PRNewswire/ -- With the proliferation of trends such as mobility and DevOps, the convergence of software development and IT operations, into IT infrastructure, enterprises have realized the importance of a solution that can proactively monitor application performance. This need to ensure performance while reducing outages and network-related issues is lending momentum to the global application performance monitoring (APM) and application aware network performance monitoring (AANPM) market.
New analysis from Frost & Sullivan, The Global Application Performance Monitoring and Application Aware Network Performance Monitoring Market, finds that the market earned revenue of $2.55 billion in 2013 and estimates this to reach $7.19 billion in 2020.
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DevOps and enterprise mobility practices have undoubtedly increased tier complexity, taking a toll on business performance. Enterprises can no longer afford to take a reactive stance, but instead need to be proactive and solve issues when they appear.
"APM and AANPM vendors are also capitalizing on the big data trend," said Frost & Sullivan Measurement and Instrumentation Research Associate Rohan Joy Thomas. "With the exponential rise in digital data, firms require innovative solutions that are faster, simpler and that help retrieve information in the least amount of time."
However, the APM and AANPM market faces numerous challenges that are yet to be overcome. For example, APM and AANPM product integration into businesses with a well-established IT environment is an issue creating several blind spots that compromise visibility and performance.
Furthermore, the consolidation of the market in the past few years has contributed to integration concerns. Nevertheless, it has also brought specialists and niche participants together to provide a fuller and more enriching experience to the end user. Market consolidation has, to a certain degree, also helped address high attrition rates.
"To alleviate interoperability issues, most participants are offering a phased APM and AANPM implementation plan, which enables the hosting of business processes with an integrated APM and AANPM solution in the least possible time," remarked Thomas. "In addition, vendors must provide differentiated products and services to reach a wider consumer base in the global APM and AANPM market."
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